Phenomenon Of Korean Culture

Decent Essays
Korean Drama is a television series, ranging from 16 to 30 episodes depending on its broadcasting network. Each episode usually lasts an hour and is aired once or twice a week. One of the popular terms incorporated with the advent of Korean Dramas is the term “Hallyu wave”. Hallyu wave refers to “a surge in the international visibility of Korean culture” (Ravina, 2009, p.3). “Korean Wave refers to the cultural phenomenon in which people in the world are willing to adopt and consume Korean popular culture” (Jung, 2006). The Korean wave usually encompasses Korean music, drama, trends, and others. It is usually through the Korean wave that there has been a steady increase in the tourism in South Korea.
The influx of Korean Dramas in the Philippine market became a hit during the early 2000’s and some of the game changers for the increase in the popularity of Korean Dramas can be attributed to Lovers in Paris (2004) , Full House, Jewel in the Palace, the remake of the Taiwanese film ‘ Meteor Garden’ (2003) which is Boys over Flowers (2009), and more The Korean entertainment industry basically produces
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Consequently, Korean Dramas nowadays have become a staple in Philippine entertainment industry. In order to penetrate the other audiences not fond of watching on the internet, they dubbed the Korean Dramas shown. There have also been Philippine adaptations of Korean Dramas such as My Girl starred by Kim Chiu, Pure Love starred by Alex Gonzaga, and more. Thanks to the different media, Korean Dramas are now more able to infiltrate easily, making a faster avenue for serving its fans or audiences. However, due to the notion that Korean dramas are only aired once or twice a week it is like a slight way of tormenting its viewers especially, when the story nears its
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