Phil Knight Research Paper

Did you know that Phil Knight is the 43rd richest man in the world, worth about $22.3 billion dollars? ("Phil Knight"). Phil Knight is so successful because he recognized a business opportunity and took it the risk and now is a co-founder of one of the most recognised brands in the world. In 1993, Phil Knight was voted the “most powerful person in sports” (“Philip H. Knight”). While Phil Knight was in college, he ran a 4:10 mile ("Oregon Blue Book”). After graduating from college Knight served a year in the military ("In His Own Footsteps”). PREVIEW POINTS

Nike may be typically known for focusing a lot of gear solely on athletes; yet, it is not just for them. Nike’s objective

The revolutionary marketing campaign surrounding the unproven rookie was considered very urban for the time. During Nike’s early years, they had a difficult time pushing sales for their brand new athletic sneakers filled with air. This all changed seemingly overnight when the young Jordan took the basketball world by storm, dominating the opposition night in and night out. The Air Jordan I launched in 1985 in a black and red colorway to match the uniform of the Chicago Bulls. For $80, people could purchase a pair and experience what Nike called “human flight”. To add even more to the Nike and Jordan craze, the Jordan I failed to meet the National Basketball Association’s sneaker color standards at the time, due to a lack of white color. Jordan refused to stop wearing his own shoe, and the NBA began to fine him $5,000 per game that he wore the shoe. Because of Michael’s outstanding performance on the court, the Jordan I was flying off the shelves, selling out at almost every major retailer. These sales were more than enough for Nike, so they began to pay off the fines from the NBA. Then, the greatest sports ban in history took effect. On October 18th, 1985, the NBA officially banned the Nike Air Jordan I from the league, making it illegal to wear them for play. What was thought to be the death of the sneaker was the complete opposite. Nike pushed back

Nike is a huge supplier if athletic shoes for the world these days. Philip H. Knight, the founder of this corporation came up with an idea of an athletic shoe at the track field of the University of Oregon.

Nike is the leading and yet renowned supplier of athletic apparel and shoes. The company controls close to 33% of the global athletic shoe market (Dogiamis & Vijayashanker,2009).Nike was founded by Bill Power and Phil Knight in 1962 as a Blue Ribbon Support and then was later on renamed to Nike in the year 1968 (Patrow,2003).The company supplies very high quality product in close to 100 countries with major markets being located in the U.S,U,K, Asia Pacific as well as in the Americas. The company has managed to attain its lead and legendary position via the application of innovative and yet attractive product design which is backed by quality production as well as well crafted marketing strategies.

If he’s not gaming by himself he’s gaming with friends, for teen gamer Alex Knight, life is one big video game, Madison Trickett reports

Abstract This paper explores the life of Phil Knight and his success of creating the most prominent multinational corporation in the world, Nike. Ranging from how it all started from his background and history of coming up with Nike leading up to the very implementation and growth of the company. It is important to note how Phil Knight used his success to better the community around him. There will be a deeper analysis of Phil’s charitable acts and successes throughout his career.

The use of specific athletes in marketing campaigns really began to show promise when athletes like Jordan began wearing their own brands of shoes. The idea to consumers or fans of the NBA that they could wear the same shoes as Michael Jordan, and somehow play like him was an easy sell by Nike. Today it is now common for marketable athletes in almost all sports to wear their own style of shoes, spikes, or skates. An interesting point to make is that through Nike Michael Jordan eventually launched his own clothing line called Jumpman23 that makes everything from socks and underwear to winter coats. Even though Jordan has been retired since 1999 the Jumpman23 company has continued to release a new shoe every single year that are simply called “Jordan 24”, an increasing corresponding number to the number of years the shoes have been produced. The new Jordan shoes still retails at over $150 a pair even though Mike hasn’t stepped on the court in 11 years! After retirement and becoming the CEO of the Jumpman brand Michael Jordan has been able to court other famous athletes from a variety of sports to wear his brand. A few examples of the athletes include Derek Jeter (baseball), Dwayne Wade (basketball), Jason Taylor (football), and April Holmes (track and field). The wide range of athletes in all different sports who now market a brand for arguably the greatest athlete of all time truly shows the money, power, and influence an athlete can experience

I may have been a bit late into posting my HOA but I had hard time looking which artist would best be my favorite. Other than that I have posted mine here.

Phil Knight - Jake Rakestraw Phil Knight is the Co-Founder and former CEO and chairman of the most successful shoe company in the world, Nike. Knight was a college runner at the University of Oregon, which is where his infatuation with shoes began. Knight’s coach, and another Co-Founder of Nike, Bill Bowerman, was notorious for trying out different pairs of homemade track shoes on his athletes, more specifically Knight himself. After college, Knight feared that he would be your average 9-5 accountant working for some retail agency. The thought of that was enough to keep him up at night.

Philip Hampson, known as “Phil Knight” is known for his business in the Nike Inc. Phil studied at the University of Oregon and Stanford University. He also went to Cleveland High School. He was born February 24, 1938 (age 78). In 2015 Phil was known as the 15th wealthiest guy in the world with a net worth of $28.1 billion. Phil was a son of a lawyer, William Knight and his wife Hatfield Knight. Phil Knight is the co-founder of Nikes. Phil, before becoming the chairman of Nike contribute in the CEO of the company. Phil owns a Stop motion film production located in Laika including with his business with Nikes. January 10, 1959 was the start of Nikes. Nikes started with a contract signed in Kobe, Japan.

Currently, Nike stand as a leading figure in producing high quality sports and fitness equipment and apparels. Bearing just a simple start of selling Japanese imported shoes from a station wagon has transformed

Nike started with track shoes and later on running shoes. In the 90s, as the US hosted the World Cup of soccer, advisers suggested Nike tap the huge worldwide soccer shoe and equipment market (The Independent, 2004). Previously, it has successfully controlled 50% of the $35 billion basketball shoe segment, while the golf market has been penetrated with the help of Tiger Woods, a long-time endorser (Katz, 1994).

Nike, the world’s largest and leading innovator in athletic footwear, apparel, and equipment, is considered to be the quintessential global corporation. The company was founded in 1972 by Phil Knight, a former track star from the University of Oregon. Their company logo, “Just Do It”, has become one of the most recognizable marketing phrases throughout the world as well as their celebrity sponsors, which include Michael Jordan and Tiger Woods, are also some of the most recognizable athletes. In 2006, Nike employed an estimated 650,000 people in 600 different factories scattered throughout the globe and had an annual revenue of

Nike began as Phil Knight’s semester-long project to develop a small business, which included a marketing plan. This project was part of Phil Knight’s MBA course at Stanford University in the early 1960s. Phil Knight had been a runner at the University of Oregon in the late 1950s. His idea for his project was to develop high quality running shoes. He thought that high quality/low cost products could be produced in Japan and then shipped to the United States to be sold at a profit. His professor thought that Knight’s idea was interesting, but not much more than a project.