Phil Knight's Success in the Sports Equipment Industry

Bill Bowerman and Phil Knight started Nike Inc. in 1971, formally known as Blue Ribbon Sports. Bill Bowerman was a former track and field coach at the University of Oregon, and Phil Knight was a student-athlete at the University of Oregon. After numerous years of supplying under Blue Ribbon Sports, the two decided to enter the athletic shoe manufacturing business. The first employee of the company was Jeff Johnson, who helped them with branding what is known today as NIKE Inc.

Nike was founded by Bill Bowerman and Phil Knight. The two men met when Bowerman was coaching track and field at the University of Oregon and Knight was a middle distance runner on his team. After earning an MBA from Standford, Knight returned to Oregon and approached Bowerman with an idea to bring in low priced, high-tech athletic shoes from Japan to compete in the United States athletic shoe market. With a handshake and a five hundred dollar investment by both men, Blue Ribbon Sports was born in 1964. BRS began importing shoes from Onitsuka Tiger, with Knight making sales at high school track meets and Bowerman

Nike is the leading endorser of all major sport companies. According to Forbes.com, “Nike total revenue was fourteen billion dollars for the year of 2013.” Oregon University is one of the many schools, which is sponsored by Nike. Before Nike took over as Oregon University official sponsor, they had a mediocre athletic program. The Chief Executive Officer of Nike, Phil Knight, decided to invest into Oregon University. Phil Knight invested an undermined amount of funds to the athletic program. So, that the whole athletic department did not have to worry about anything. Phil Knight, for example, expanded the stadium seating for the football team, provided a state of the art training facilities, and a unlimited supply of costume made uniforms. Phil Knight investment alone increased athletic recruitment and student enrollment. The Oregon University football since then has made several Bowl Championship Series appearances. Phil Knight investment had played

One of the last college classes that Knight takes at Stanford is a seminar to entrepreneurship. In this class be gave a presentation on how the running shoes form Japan could undercut brands like Adidas, which manufacture in European factories. The Japanese factories could produces shoes at a fraction of the cost of the European countries. So as soon as Knight graduated he informed his parents that he wanted to send the summer abroad experiencing life. What he forget to mention was the purpose of the trip which was to meet with a company that created Tiger shoes.

Nike is a huge supplier if athletic shoes for the world these days. Philip H. Knight, the founder of this corporation came up with an idea of an athletic shoe at the track field of the University of Oregon.

Main Point 1: In order to keep Nike at the top, Phil Knight has to make sure that he keeps the company one step ahead of the competition.

Nike was established in 1972 by Bill Bowerman and Phil Knight. These two men were visionaries. The goal for Nike was to carry on Bowerman’s legacy of innovative thinking by helping every athlete reach their goal or by creating lucrative business opportunities that would set the company apart from any competition. This included providing quality work environments for all who were employed by Nike.

Phil Knight and his track-and-field coach Bill Bowerman found one of the world’s well-known sports brand, Nike in 1964. With the beginning of Nike first “office” being the laundry room of Knight’s family home it has now become the biggest sports and fitness company in the world with international recognition. The vision statement of Nike as an organization was to think ahead in the long term and not to simply focus and be content with the present as described by Tom Clarke, chief executive of Nike.

The company I am presenting is Nike which was founded in 1965 by the athlete Phil Knight. Nike is a well known brand which is selling its products worldwide and has 36% of the market share.

Phil Knight and his track coach Bill Bowerman founded Blue Ribbon Sports in 1964. The company started as being a distributor of Onituska Tiger athletic shoes which were imported from Japan. In 1971 they broke away from Onituska and created their own of shoes. The company was renamed, Nike. It became the largest worldwide seller of athletic shoes. They branched out and created various products lines; shoes, clothing, sporting goods and digital devices. They used celebrities to promote their products. The first athlete to wear and promote their show was runner Steve Prefontaine. Their now well know swoosh was first seen in the 1972 US Track and Field Trials. Every basketball player in high school wanted a pair of Michael Jordan’s,

Nike, the world’s largest and leading innovator in athletic footwear, apparel, and equipment, is considered to be the quintessential global corporation. The company was founded in 1972 by Phil Knight, a former track star from the University of Oregon. Their company logo, “Just Do It”, has become one of the most recognizable marketing phrases throughout the world as well as their celebrity sponsors, which include Michael Jordan and Tiger Woods, are also some of the most recognizable athletes. In 2006, Nike employed an estimated 650,000 people in 600 different factories scattered throughout the globe and had an annual revenue of

Many of us know Nike for the clever maketing campaigns, celebrity athelets, "swoosh" logo, and "Just Do It!" slogan. In 1963 the world's largest athletic shoe company was founded by Philip Kight and Bill Bowerman for $500 apiece and a handshake, and today has over $9 billion in revenues.

Nike began as Phil Knight’s semester-long project to develop a small business, which included a marketing plan. This project was part of Phil Knight’s MBA course at Stanford University in the early 1960s. Phil Knight had been a runner at the University of Oregon in the late 1950s. His idea for his project was to develop high quality running shoes. He thought that high quality/low cost products could be produced in Japan and then shipped to the United States to be sold at a profit. His professor thought that Knight’s idea was interesting, but not much more than a project.

Before Nike came into existence Nike's brand was conceptualized at the University of Oregon .at university bill Bowerman was knights track coach.. After his running days were over at university knight enrolled at the prestigious Stanford business school for his master's degree in finance. Whilst

Nike began as an enterprise in Oregon with its founder, sports enthusiast Phil Knight. In 1962, Nike started under the name Blue Ribbon Sports. During this time, the athletic shoe industry was dominated by the Adidas and Puma companies. Knight recognized there was segment of serious athletes that had specialized needs that were not being addressed by the major companies.