Philadelphia 76 Hb Case Study

Satisfactory Essays
The Philadelphia 76’ers are they were the first NBS team to land a jersey with a Stub Hub patch! They also became the first NBA team to learn how to market and invest this logo to land a profit. They lead and paved the path for other teams to do the same. They also landed a three year deal with Stub hub in this journey, selling their patches/ logo’s on their jerseys. This deal will cover the entire three year pilot period approved by the NBA; this reportedly could produce a payout for the 76’ers of 16 million dollars. The money is to be split evenly between the team and a revenue sharing pool. This revenue pool will be added to the growing salary cap for all future/current players. This was the first time a major pro team in North America
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