Philip Kotler: The Father of Marketing

600 WordsFeb 26, 20182 Pages
Philip Kotler is seen as the father of marketing by many people. This is one of the reasons why I choose to research this important intelligent man. I found it interesting to read his books and articles because by doing so I discovered what other scholars thought of his contribution to marketing. Kotler was born on the 27th of May 1931 in Chicago. He studied Economics in college and received his master’s degree at the University of Chicago and from there received his Ph.D. at Massachusetts Institute of Technology. He then went on and did “postdoctoral work in Mathematics at Harvard University and in behavioural Science at the University of Chicago”. It is obvious to see how he went to a lot of effort to get educated. This is one of the reasons why I believe he warrants me and other students to write an essay about him. Kotler received many awards and prizes throughout his years. I reckon the most important award he received was in 1985 the ‘American Marketing Association’s (AMA) Distinguished Marketing Educator Award’. He was seen as the leader of marketing by the Academic Members of the AMA from the results of a survey in 1975. From the above it is clear to begin with that he was an intelligent educated man. Kotler made enormous amount of contributions to marketing. He spoke about the future of marketing and what it has in store for us. He also deals greatly with the difference between sales and marketing and how he believes they are “enemies”. In May 2013 Philip Kotler
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