Philip Morris Essay

13858 Words56 Pages
Philip Morris USA Inc.
&

Corporate Social Responsibility

- going up into flames?
Katrine Brusvang Supervisor: Sandro Nielsen International Virksomhedskommunikation Handelshøjskolen, Aarhus Universitet May 2012 Number of Characters: 54812.

Philip Morris USA Inc. & Corporate Social Responsibility - going up into to flames?

Abstract Today businesses should do more than just generate maximum financial returns. It has become important that businesses operate in a socially responsible way which is accepted by its different stakeholders. Therefore, it is important for businesses to be aware of who their stakeholders are, to come up to their expectations, and also to realize how they can affect the business and vice versa. Due to
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Table of Contents

1. Introduction…………………………………………………………………………………………...3 1.1 Motivation for choosing the topic………………………………………………………………….4 1.2 Problem statement………………………………………………………………………………….5 1.3 Theory and Method………………………………………………………………………………...5 1.4 The Structure…….....………………………………………………………………………………6 1.5 Choice of Sources.....………………………………………………….……………………………7 1.6 Clarification of Concepts.…………………………………………………………………………..7 1.7 Delimitations……………………………………………………………………………………….8 2. Philip Morris USA Inc. ………………………………………………………………………………9 2.1 Philip Morris USA Inc. Marketing Practices……………………………………………………..10 2.2 Philip Morris USA Inc. 2010 Corporate Responsibility Report…………………………………..10

3. The Stakeholder Theory…………………………………………………………………………….11 3.1 The stakeholders of Philip Morris USA Inc. ……………………………………………………..12 4. Carroll’s Pyramid of CSR…………………………………………………………………………..15 4.1 Economic responsibility..…………………………………………………………………………16 4.2 Legal Economic responsibility…..………………………………………………………………..16 4.3 Ethic responsibility...……………………………………………………………………………...16 4.4 Philanthropic responsibility…...…………………………………………………………………..17

5. Philip Morris USA Inc. and CSR………………………………………………………………...…19 5.1 Philip Morris USA Inc. and Economic Responsibility..……………….....………………………20 5.2 Philip Morris USA Inc. and Legal Responsibility...…………………………….....……………...20 5.3 Philip Morris USA Inc. and Ethical - and Philanthropic
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