Philip's Improvement to Job Analysis and Design

coordination of diverse production skills. A core competence should provide access to a wide variety of markets, and contribute significantly to the end-product benefits. It should moreover be difficult for competitors to imitate. Some examples include Philip's expertise in optical media and Sony's ability to miniaturize electronics. Core competency is the ability of an organization to perform excellently at a particular activity which can be technical innovation, developing excellent managers, marketing

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