Philips's Balanced Scorecard Performance Measurement System

Traditional management systems rely on financial measures, which bear little relation to progress in achieving long-term strategic objectives. The scorecard introduces

“The balanced scorecard should translate a business unit’s mission and strategy into tangible objectives and measures. The measures represent a balance between external measures for shareholders and customers and internal measures of critical business processes, innovation and learning and growth. The measures are balance between outcome measures, the results of past efforts, and the measures that drive future performance. And the scorecard is balanced between objective, easily quantified outcome measures and subjective, somewhat judgmental, performance…”

Philips is a Dutch technology company that focuses on health technology and lighting. Their focus is on improving people’s lives through meaningful innovation. They have moved from a holding company structured around multiple divisions to two stand-alone operating companies of health technology and lighting solutions. Their ambitions are to capture growth, create value, and expand into new business ventures through technologies and intellectual property development.

Introduction- To be competitive, organizations must be both strategic and tactical to the nth degree, must be proactive rather than reactive, and must find a way to measure this easily and accurately. One way to accomplish this is through a Balanced Scorecard approach; a tool often viewed as one of the best tools that helps organizations translate strategy into performance. In general the BSA (Balanced Scorecard Approach) allows for a clear strategic and tactical directions for the organization, retains financial measurements in a summation along with their links to performance, and highlights an important and robust measurement system that links and integrates customers, stakeholders, processes, resources, and performance into single measurement strategy.

The Balance Scorecard (BSC) was originated by Robert Kaplan and David Norton in the early 1990 's as a strategic approach, and performance management system that would enable organisations to translate a company 's vision and strategy into implementation. It essentially gives managers and executives a more ‘balanced ' view of the company 's

Balanced scorecard—A coherent set of performance measures organised into four categories. It includes traditional financial measures, but adds customer, internal business process, and learning and growth perspectives. It was developed by Robert S. Kaplan and David P. Norton in 1992. Benchmarking—A systematic approach to comparing an organisation’s performance

This article describes the benefits and concerns of adopting balanced scorecards as a performance management tool to meet organisational missions and strategies. It discusses the areas of: financial, customer, internal business, and learning and growth perspectives and how they relate to balanced scorecards; the principles involved in using balanced scorecards; how balanced scorecards are beneficial for an organisation; the administrative support required; and the outcomes that can be achieved from employing balanced scorecards as a performance management tool.

Quality and the Balanced Scorecard Approach: Customer satisfaction, both internal and external, is an important component of a Balanced Scorecard. A Balanced Scorecard approach (BSA) is often seen as one of the key tools that translate strategy into performance. The balanced scorecard model is a clear direction outlining what the organization should measure to balance the financial output. The scorecard retains financial measurement as a summary of their business performance (Kocakulah and Austill, 2007). Moreover, the scorecard will highlight an integrated set of measurement that will link customers, processes, resources, and performance to long-term financial success. The balanced scorecard is a tool that provides the company the framework that translates vision and strategy into actionable tasks. The scorecard is a set of performance measures allowing management a dashboard view of their business. These performance measurements are used to aid the company in setting goals and manage the business's

One of the most popular measures is the balanced scorecard (BSC). The BSC “strikes a balance between financial and nonfinancial measures (Horngren, Sundem, Stratton, 2008, p. 401)” and is used by about 50% of the top 1,000 United States firms. To develop this system, Guillermo needs to decide what the responsibility centers are and how performance is measured and acknowledged. He will also need to define the key performance indicators; financials, customers, internal processes, and employee growth and learning.

To cope with complex business environment, all companies need measurement and management tool to evaluate and control operations. Bernard Marr (2013) a leading business and data expert believe that if management tools are properly used they can be powerful enablers of changes and actions in companies. Currently, the world’s six most widely used management tools are as follows:Strategic Planning, Customer Relationship Management, Employee Engagement Surveys, Benchmarking, Outsourcing and Balanced Scorecard. Of which Balanced Scorecard (BSC) is an idea that has not came out for a long period but has been discussed a lot. This essay will examine the BSC approach with reference to its origin, details of implementation, benefits and

Ade Asefeso (2013), stated that ,BSC provides a framework to translate the organization strategy in to specific quantifiable performance objective that can be measured . Thus, the performance objective are measured using the four inter-connected perspective i.e. The financial perspective, customer perspective ,internal business perspective and learning and growth perspective and each perspectives explained as follows.

This communication prevents employees from repeating fellow employees’ mistakes, saving time and money. Philips has realized significant benefits due to implementing a worldwide scorecard system. Employees embrace and use the scorecard to improve results. Management uses the scorecard to communicate strategy and align employees with strategy. The scorecard is also used at all levels of the organization. Philips has implemented a balanced scorecard and succeeded in focusing the company on a diverse set of business measures (Hudson, 2004).

Philips was founded by Gerard Philips and his father in 1892 in Eindhoven, Holland . Then, they recruited Anton Philips (Herard 's brother), an excellent salesman and manager, and soon after they became the third largest light-bulb producer in Europe. However from its beginning on it always took care for his workers. As an example in Eindhoven it built company houses, bolstered education, and paid its employees so well that other local employers complained. When larger electrical product companies were trying to diversify Philips only focused on one product, light-bulbs which enabled the company to create significant innovations.

This essay examines how balanced scorecard is developed and acts as an increasingly important factor in balancing strategic objectives and measure/KPIs tools used in businesses, industry, organizations and government to integrated and aligned business vision and strategy of the organization. The balanced scorecard has changed from simple performance measurement tool to performance strategy, strategic planning and to management system that fit into current rapid change in business environment. However, this essay will only illustrate specifically in performance measurement framework using balanced scorecard and mainly focus on advantages it’s contributed to business activities. The limitation and criticism of balanced scorecard as a

Organisations, in order to increase performance, profitability, efficiency and to gain a competitive advantage, will benefit from a good strategic performance measurement system to ensure that lower-level managers are acting in a way that is consistent with top managers’ goals and whole organisation’s strategy. One the dominant system is the balanced scorecard framework (Hill, Jones & Schilling, 2015, p.376). The Balanced Scorecard (BSC) defined as “a tool that translates an organisation’s mission, objectives and strategies into performance measures. It is used to implement strategy and to monitor and manage performance, and may form part of the