Phillip Morris: Changing Marketing Strategies As a Result of New Governmental Laws and Regulation Regarding Smoking

According to “The Action of Smoking and Health,” every six seconds someone loses their life as a result of a tobacco related disease. It’s hard to realize how damaging cigarette smoking’s effect can be until you experience it first hand. It is almost certain that every one knows someone who is currently a smoker or was a smoker at some point in their life. For years smoking was the seen as the “cool” thing to do, it was how to “fit in.” There was no real emphasis placed on the dangers of this particular habit, and as a result, it became a world wide trend. In the past, technology and medicine were not nearly advanced enough to be able to determine just how harmful tobacco usage is. However, as we have made medical and

The P.E.R.I.E. process is illustrated in this case by the steps taken to address the issue of smoking rates in adults, being impacted by the rise in adolescent smoking behaviors. The first step of this process is the Problem. In this case, the text indicates, the problem is the growth rate of smoking teens in the 80’s and 90’s (Riegelman & Kirkwood, 2015). This in turn, led to an increase in adult smokers. This would raise rates again, after previously lowering them by approximately 50% (Riegelman & Kirkwood, 2015). The next step is Etiology. In this step we correlate smoking with cancer and the rise of adult smoking rates with the growth of adolescent smoking rates. This in turn, correlates adolescent cigarette smoking, to the rises in cancer (morbidity), and deaths from cancer (mortality). The case study also states, “…it was also found that nearly 90% of those who smoked started before the age of 18…” (Riegelman & Kirkwood, 2015). It was determined through behavior modification (preventing adolescent smoking), the rate of adult smokers would reduce. Thus, recommendations were introduced. The case study reveals, adolescents were targeted in cigarettes advertisements and marketing (Riegelman & Kirkwood, 2015). Cigarette availability was also an issue. Implementations of sales and advertisement campaign policies, were altered in reference to miners. The text reveals, once evaluated, strategies to reduce adolescent smoking

Tobacco has been around in the world for over 2.5 million years. It was not until a few hundred years ago when the tobacco industry decided to put these crops into use and conjure up tobacco products for the community. A popular tobacco product in society is cigarettes, as they are cheap and simple to use. As long as one is over eighteen, acquiring cigarettes is a straightforward process for a reasonable price, albeit the sin tax. It was not until recently when cigarettes became widely controversial due to the plant containing nicotine, an addictive drug to the body. Aside from containing nicotine and other hazardous chemicals to the body, cigarettes also cause a whole host of health implications

Tobacco, Smokes, Cancer Sticks, Chew, Dip, whatever you want to call it, has been poisoning the innards of individuals since the days of the prehistoric Mayas of Mexico at around 600 to 900 A.D. This tobacco craze would resume in the society of the American Indians and later to the European settlers. In the early seventeenth century, tobacco was the chief cash crop of America’s first colony, Jamestown Virginia. This crop would continue to flourish in throughout history. By the early 1900’s, The American Tobacco Company was the leading and most influential tobacco corporation. The game completely changed at the time of the two World Wars however. Soldiers began receiving free cigarettes and the industry began targeting women as potential costumers as they were gaining new rights and liberties in society at this time. In 1964, the cigarette empire began to see its decline when the Surgeon General of the U.S. wrote a report about the dangers of cigarette smoking. After this statement by “America’s doctor”, legislation did everything in their power to detour people form purchasing these harmful products. They have gone as far as to make tobacco companies label “caution” on their products. Tobacco companies have recently been having trouble selling their

The most recent update to the Tobacco Products Control Act, was in September 2011, in the Tobacco Products Labelling Regulations for Cigarettes and Little Cigars. This required sixteen health warnings, including pictures such as tongue cancer, lung cancer, and even strokes, that must cover 75% of the front and back of tobacco products in Canada. (Tabacco Labelling Resource Center). It also had to include eight new health information messages, as well as four new toxic emissions statements. (Health Canada). In a study done by the World Health Organization between Canada, the United States, and Australia, it was proven that the pictorial warnings located on tobacco packages were considered more likely to be noticed than text-only labels, more effective for educating smokers about the health risks of smoking and for increasing smokers’ thoughts about the health risks of smoking, and that the pictorial warnings were associated with increased motivation to quit smoking. (World Health

From televisions, to smartphones, to computers, and even the billboards of New York City themselves. Using any logical fallacy (bandwagoning is a popular one), e-cig companies can easily influence the people to try out their product almost all over the world. And with this influencing comes the inevitable of directly consuming nicotine into the lungs with every puff of an e-cigarette. According to PRO/CON: Should e-cigs be regulated just like cigarettes?, the article says, “Nicotine is addictive and it is a poison - two facts that the FDA should make clear by requiring warning labels on e-cigarette devices and vials of e-juices. Skin contact with even small quantities of liquid nicotine can cause dizziness, vomiting and seizures. Ingestion can be deadly.” (Milov, 17). The FDA (Food and Drug Administration) clearly states the harmful and dangerous affects of nicotine, yet, with the bandwagoning and advertisement of e-cigs, people everywhere are even more influenced and encouraged to directly inhale the poison. Cigarettes, too, contain nicotine, and they’ve been regulated from advertising on media a long time ago. So why is it that e-cigarettes, which aren’t very different from regular cigs, haven’t been regulated

The nicotine warnings and child-resistant packaging for the liquid (which contains tobacco) for e-cigarettes is of great need. The Food and Drug Administration (FDA) is seeking such regulation to ensure the safety of children across the nation. According to the docket, the proposed rule “seeks to extend the Agency’s ‘tobacco product’ authorities to those products that meet the statutory definition of ‘tobacco product,’ prohibiting the sale of ‘covered tobacco products’ to individuals under the age of 18, and requiring the display of health warnings on certain tobacco product packages and in advertisements” (The Food and Drug Administration, 2015).

However, in a consumer market everyone should be allowed to purchase whatever they desire so banning this particular product goes against human rights. This still does not mean that product and its marketing strategy is ethical. Tobacco companies, however, should educate the consumer more about the dangers of its product. This also falls under social responsibility as well. Many will argue that tobacco companies display the hazards of smoking on the box, however, the warning is small and placed in an area of the box where consumers probably cannot see it which is done on

The Health and Well-Being dimension addresses alcohol consumption and it should now address the use of tobacco products. Philip Morris on its own website acknowledges “an overwhelming medical and scientific consensus that cigarette smoking causes lung cancer, heart disease, emphysema and other serious disease in smokers”, ref (f). The CG Health Promotion Manual states, “It is CG policy to discourage the use of all forms of tobacco products and to protect people from exposure to environmental tobacco smoke, unsanitary conditions created by the use of spit tobacco, and the potential addiction to nicotine products. The use of any tobacco product in public detracts from a sharp military appearance and is discouraged.”

so popular? By 2013, the major multinational tobacco companies had entered the e-cigarette market. E-Cigarettes are marketed via television, the internet, and print advertisement as healthier alternatives to tobacco smoking, as useful for helping people quitting smoking and reducing cigarette consumption, and as a way to circumvent smoke-free laws by enabling users to “smoke anywhere. Contrary, to the E-cigarette advertising on television and radio is mass marketing of an addictive nicotine product for use in a recreational manner to new generations who have never experiences such marketing. Awareness of e-cigarettes and e-cigarettes trial have at least doubled among both adults and adolescents in several countries from 2008 to 2012. .

The tobacco business has been extremely fruitful in restricting the extent of the FDA's authority. Although the impressive wellbeing dangers and addictive properties of tobacco utilize have been known since at any rate the late 1960s, the FDA needed expert to contemplate, not to mention manage, tobacco until the death of the Family Smoking Prevention and Tobacco Control Act of 2009 Far from giving the FDA full oversight over tobacco, in any case, the FSPTCA extremely constrained its purview to securing children. The FDA is particularly restricted from prohibiting cigarettes as a perilous product. By and by, the FDA acted rapidly to restrain showcasing and promoting rehearses that made smoking alluring to

Lastly, the rise of E-cigarettes may lead to Big Tobacco companies gaining larger influence and a new strong market. Big Tobacco companies are beginning to invest in E-cigarettes and since they are larger and wealthier than many smaller companies who deal E-cigarette products, they might have the ability to strongarm them into submission. Once Big Tobacco companies take control of the market they would once more have a foothold over society. Big tobacco companies should not be allowed to gain such strength since their market is in products which are toxic and ruinous to people.

Additionally, other health lobbies said that EC can make people restore to tobacco smoking (McNeill et al. 100). It is true that small amount of nicotine can lead to consumption of more quantities of nicotine. However, some campaigns have been done on the effects of nicotine (Schripp et al. 30). Therefore, anyone taking a large amount of nicotine is doing so at their risk. First, the groups are against prevention measures that are taken to eliminate the risk caused by tobacco. Tobacco contains harmful substances that have diverse effects on health, for instance, it can cause cancer (Schripp et al. 25-25). Additionally, some studies have proved that EC has reduced health risk by 95%. Hence any effort to ban the use of e-cigarettes is posing a major health risk to the population as opposed to the risked caused by EC (McNeill et al.

The tobacco industry is important to the economy. In 1991, worldwide tobacco sales exceeded $59.8 billion and in 1992 the industry was rated as one of the top one hundred advertisers (Pechmann and Ratneshwar, 1994). However, there are high prices to pay - socially, economically, and personally - as a result of this industry. Annual mortality figures indicate that cigarette smoking is the number one cause of preventable death in the United States. An estimated 390,000 people die each year of smoke related illnesses, which is greater than the combined mortality for cocaine, crack, AIDS, homicide, suicide, and alcohol abuse (Botvin, G., Baker, Botvin, E., Dusenbury, Cardwell, and Diaz, 1993).

Traditionally, many advertisements released by cigarette brands under the Philip Morris label have depicted happy people joined together in friendship (supposedly due to their common habit). Other advertisements attempted to associate cigarettes with sleek mystical figures, sometimes even sexually desirable ones. All this has changed, however, due to recent legal developments in which the cigarette giant was pressured to offer anti-smoking ads, in addition to the usual fictional ones depicting happy mannequins. In no way were they to advertise cigarettes, and they were mandated to help stop youth smoking. These requirements placed Philip Morris in a difficult situation. They needed to satisfy the