Pho 24 - Vietnamese Franchise System

1388 WordsApr 21, 20136 Pages
MODULE 1 1. Brief history of the chosen company. 2. The company’s mission statement: Mission, Vision, Major Goals, Core Values. 3. Some preliminary evaluation of the CEO’s leadership capabilities in comparison with key characteristics of good strategic leaders. Question 1. Brief history of the chosen company. 1. Introduction PHO24 used to be a Vietnamese noodle restaurant chain belonging to Nam An Group, the biggest F&B Corporation in the country. Apart from PHO24, Nam An Group has owned and operated many other different F&B brands including An Vien Restaurant, Maxim’s Nam An Restaurant, ThanhNien Restaurant, An Restaurant, Goody Ice Cream, Goody Plus Ice Cream, Ibox Café, etc. The first PHO24 outlet was opened…show more content…
7 / 2005:Open the first franchise in foreign countries (Jakarta, Indonesia). We have 6 noodle shop in Jakarta on 24 November 2008. 1 / 2005:Open the first franchise store in Ho Chi Minh district, followed by a few other shops in the major cities of Vietnam like Da Nang, NhaTrang,Vung Tau, BinhDuong ... 12/2004:Opens first store in Hanoi, the capital ofVietnam and also the "capital of pho" 6 / 2003:Opens first store at No. 5 Nguyen cards, district 1, Ho Chi Minh City. Shop quickly became popular destinations for tourists and residents. Question 2. The company’s mission statement: Mission, Vision, Major Goals, Core Values. Pho24’s Vision: “To be the number one Vietnamese Pho and Noodle Brand in the world.” Pho24’s Mission: “To be the Global Category Developer for Chain Pho with the Objective of being the first mover in each market we enter.” Pho24’s major goals: “Make PHO24 become the number one and the most famous Vietnamese Pho and Noodle Brand in the world.” Pho24’s core values: “Always make customers come to PHO24 with great expectations and to leave with full satisfaction.” Business Philosophy: “Everything we do is based on quality, customer service and integrity. We believe that repeat customers are the

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