Photography As A Pioneer For The Digital Image

I plan on majoring in art history at USC. This major combines the study of art and culture, which are two topics that I am very much interested in and passionate about. I would also minor in visual culture and hope to enroll in the AHIS 100g: Introduction to Visual Culture. Having a father as a film producer, I have been fascinated by film and photography since I can remember and appreciate these art mediums especially as they portray social injustices in our communities. One class in particular, within this minor, that got my attention was AHIS 373g: History and Theory of Photography, which would combine my interest of art and visual culture. As an art history major, I would also like to take part in the study abroad program to learn more

Sense the invention of the camera in 1826 photography has been used to document everything from family portraits, social injustice, sporting events, world news, expressions of joy and sorrow, and hundreds of monumental moments. The camera has given man the power to reveal the truth visually. Throughout history photographs have made enormous impacts on social consciousness and ultimately shaped public opinion on many pressing issues in society. Although photography is often considered a casual pastime, the invention of the camera has contributed to many aspects of history, science, and other important pieces of todays world.

The two typefaces I used on my poster are Brush Script, and Poplar. I originally began with Poplar, because it reminded me a lot of what I envisioned with my original sketch. I wanted something big and bold, but at the same time a little bit vintage looking. I decided to add Brush Script in my poster later on because I thought if everything was in one typeface, especially, Poplar it might appear to be distracting.

Throughout time, there have been countless artists, designers and typographers that had the opportunity to make a bold statement, invent the next best thing or to engrave their name in the design industry for all eternity. Although ordinary people don’t realize a good design when they see it, they know it has attracted them somehow and they feel the need to ask and wonder how it came to be. Without question, Eric Gill has note ably revolutionized the type world. Without him there would be no benchmark for humanist typefaces; without Gill, there would be no Gill Sans, the font that will consistently be seen as a crisp, clean and readable font; as all typefaces should be. Despite for his one notorious face, he has created 11 typefaces, wrote

Practiced by thousands who shared no common tradition or training from the earliest days of taking photos, the first photographers were disciplined and united by no academy or guild, who considered their medium variously as a trade, a science, an art, or an entertainment, and who often were unaware of each other’s work. Exactly as it sounds photography means photo-graphing. The word photography comes from two Greek words, photo, or “light”, and graphos, or drawing and from the start of photography; the history of the aforementioned has been debated. The idea of taking pictures started some thirty-one thousand years ago when strikingly sophisticated images of bears, rhinoceroses, bison, horses and many other types of creators were

Look around and what do you see? You see letters forming creative words on this page, on TV and magazines. These letters form words which can be read in such a particular way. The typography behind the design seeks for the readers attention. The typography in design is the unique personality that identifies the product or advertisement, similar to fashion. Typography visually gives more to the idea behind the design. It is a way to call out and be heard without making a sound. It combines elements in new ways with different themes and ideas. The idea of typography has not changed since it was first created. The late seventieth century and early eighteenth century, type designers work was laborious and they had very little

Photographs were permanently created using several techniques from different photographers. Joseph Nicephore Niepce made the first photographic image with a

The two posters both employ serif and sans serif typestyles but the Ringling poster uses a slab serif while the Barnum poster has a more decorative style serif. Moreover, the serif type on the Ringling poster has a bulkier, rounder, slightly casual appearance to it while the Barnum poster’s serif type appears more angular and rigid with a more formal appearance. The sans serif type on the bottom of the Ringling poster has that same slightly round and informal feel to it that the poster’s serif typestyle has, much like the way that the angular rigidness of the Barnum poster’s serif typeface is echoed in the choice of sans serif typestyle. In addition, the smaller display text at the top of the Barnum poster has a light gray drop shadow to set it apart from the other black text around the poster and to grab the viewer’s attention away from the colored type and image.

I have renamed this series “A brief History of Type”. I think it better suits the thrust of these articles.

Art critic Robert Hughes once said, “People inscribe their histories, beliefs, attitudes, desires and dreams in the images they make.” When discussing the mediums of photography and cinema, this belief of Hughes is not very hard to process and understand. Images, whether they be still or moving, can transform their audiences to places they have either never been before or which they long to return to. Images have been transporting audiences for centuries thanks to both the mediums of photography and cinema and together they gone through many changes and developments. When careful consideration is given to these two mediums, it is acceptable to say that they will forever be intertwined, and that they have been interrelated forms of

While the original Daguerreotype started a massive surge on photography, two later inventions turned photography social phenomenon that became ingrained in our lives today. The first of these inventions is called the “calotype” process. invented in 1839 by William Henry Fox Talbot this method of photography involved exposing chemically treated paper, producing a “negative” that could be redeveloped. This allow for multiple copies of the same image to be printed, and is the predecessor to modern film photography. The next major breakthrough in the art of photography was the portable camera. Before its inception, most photos were taken using a large, cumbersome device that worked as a camera and darkroom for developing glass plates coated with a sticky collodion solution. (film photography was

The name "Photography" comes from the Greek words for light and writing. Sir John Herschel, was the first to use the term photography in 1839, when he managed to fix images using hyposulphite of soda. He described photography as "The application of the chemical rays to the purpose of pictorial representation". Herschel also coined the terms "negative", "positive" and "snapshot".

Tasked with designing a type poster for a specific typeface, I chose the typeface Frutiger. Drawing inspiration from the fact that it was originally designed for in the Charles de Gaulle Airport in France, and used for road signs in Switzerland, I created a road sign, showcasing all of those characteristics.

In 1888, George Eastman made the first light and portable camera under the company name Kodak (Graham 28). These cameras gave people the ability to take a photo almost anywhere. The cameras had to be sent back to the factory so the photographs could be printed. Twenty years after Kodak’s first camera, they produced an improved camera, called “Brownie”. The Brownie was simple to use, making the art of photography boom. Flash cameras did not appear until the 1930s, letting people take pictures in areas with dim or little lighting. In 1947, Edwin Land invented the instant camera. Land got the idea after his daughter asked to see her picture after he took her photo. The next step in improving the camera was by making it digital, which was done in 1975 by a Kodak employee. As the camera gets smaller and simpler to use, the quality of the photographs it produces gets better.

Until recently, at least, it was possible to define photography as a process involving optics, light sensitive material and the chemical processing of this material to produce prints or slides. Today though, that definition is subject to change. Technological innovations…are shifting photography from its original chemical basis towards electronics… It is not overstating it to say that the advent of this new technology is changing the very nature of photography, as we have known it. (Bode and Wombell 1991)