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Phuket Beach Hotel

Decent Essays

To: Michael Campbell, General Manager, Phuket Beach Hotel
From: Albert, Andy, Becca, Chris, & Derek Consulting
Date: June 14, 2011
Re: Valuation of Potential Karaoke Pub Projects

Thank you for retaining AaBCD Consulting in the valuation of your future capital improvement project. There are two mutually exclusive capital improvement projects under consideration: lease under-utilized space to an unrelated third party, Planet Karaoke Pub, or invest greater capital to open and manage your own nightclub, Beach Karaoke Pub. Using the predominant valuation methods, we have analyzed the relevant quantitative and qualitative data over their useful lives. In our assessment, we discuss the strengths and weaknesses of each approach as well …show more content…

However, both metrics (PI and AvgROI), result in conclusions contrary to both the calculated Payback Period and Discounted Payback Period.

Net Present Value and Internal Rate of Return
Both NPV and IRR consider all cash flows, the time-value of money, risk, and unlike the previous metrics, whether the investment will add value to the firm. Yet, IRR is unreliable when there are non-conventional cash flows and mutually exclusive projects. NPV measures profitability in absolute terms, whereas IRR measures it in relative terms. Total dollars earned is what matters; therefore, NPV, not IRR, should be used for choosing among competing, mutually exclusive projects. Our calculations of NPV and IRR for Beach yield 2,641,320 baht and 52.5%, respectively, and for Planet yield 850,233 baht and 55.5%, respectively. Clearly, Beach has a much higher NPV than Planet, which contradicts both the IRR and AvgROI findings that suggest Planet is more profitable. Yet, all of the aforementioned valuation techniques fail to account for mutually exclusive projects that have different useful lives; hence, we must find an alternative that does take this into consideration.

NPV and EAV (3)
The standard Net Present Value (NPV) measure is not useful in evaluating these two projects because they have different useful lives: four years for Planet Karaoke and six years for Beach Karaoke. NPV

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