Phuket Beach Hotel: Valuing Mutually Exclusive Capital Projects

846 WordsMar 18, 20134 Pages
Using Case Studies in Real Estate and Finance Courses By Su Han Chan Department of Real Estate The Preliminaries Setting expectations Focus is on decision making Requires judgment No “right” answers Setting ground rules The student contract (4Ps) Knowing your participants Selecting cases and readings Using a mix of short (“breather”) and long cases Assigning a term project Case seminar series_Su H Chan A Short Case Phuket Beach Hotel: Valuing Mutually Exclusive Capital Projects* (4 pages) Synopsis Phuket Beach Hotel has an opportunity to lease its underutilized space to a karaoke pub and earn a rental income. Alternatively, the hotel could develop the unused space and create its own pub. The general manager of the…show more content…
Also lays out other alternatives for Disney's entry into the China market. Case B: HKSAR Perspective Presents detailed information about the proposed theme park and the assumptions used by the Hong Kong SAR in conducting its economic assessment of the project. Also lays out other alternatives for reinvigorating the tourism industry in Hong Kong and the development of Penny's Bay (the proposed site of Hong Kong Disneyland) in nearby Lantau. Case C: The Joint Venture Negotiation Case C is structured as a bilateral negotiation exercise and allows students to participate in a joint venture simulation for the Disneyland project in Hong Kong. Students are assigned to a negotiation team representing one of two groups (either the Hong Kong government or Walt Disney Co.). They are required to study the case assigned to their side of the negotiation. Thereafter, the students' task in this negotiation is to represent their groups effectively and to achieve the best outcome for the government or for Walt Disney. Case seminar series_Su H Chan Using the Case(s) Distribute case memo to students Distribute cases for each side Case pre-briefing Students prepare their opening bids and walkaway

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