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Physician-Patient Relationship Management

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One-to-one relationship, trust, accurate and complete information are important components for healthcare services. Patient relationship management (PRM) is an overarching strategy for identifying and anticipating diverse patient and clinician needs and preferences in order to tailor communications and programs accordingly.
This strategy utilizes patient data. The resulting benefits typically include improved customer service; reduce medical error, better productivity, cost savings and improved health outcomes [8]. Russell and Otley [9] stated that at the beginning the physician-patient relationship was simple and built on trust and good communication. However, today and despite medical and technological advances, myriad healthcare organizations

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