Piceance Basin Predator Control Case Study

Decent Essays
There are many different factors that play into one’s behavioral intent when it comes to environmental affairs. Without the media coverage, the inceptive behavioral intent from the public was to continue supporting CPW, without the knowledge of the issue, thus there would have been no change in behavior. Now that information on the subject has become more readily available, the behavioral intent has a very likely chance of changing. This type of change can come in many different forms, leading to an array of different behaviors depending on the interests of the targeted audience. When looking at the different audiences included in this issue, there is a wide spectrum of attitudes that could be influenced. For hunters, the blogs and hunting outlets can create a new attitude towards CPW. What once seemed like an agency creating restrictions is now an agency fully supporting herd health for hunters. For other targeted audiences, such as advocacy organizations and researchers, the media coverage could change attitudes towards the issue in the opposite direction of audiences with particular…show more content…
The root cause of the plan lies in the fact that Colorado Parks and Wildlife considers the ideal population of mule deer in the state to be about 560,000 individual specimens, however, in recent years, mule deer population counts have shown to that figure to be closer to 450,000 individuals (Finley, 2016). To get numbers back to the target of 560,000 individual deer living in the state of Colorado, CPW is going through with a management plan that includes the killing of 15 mountain lions and 25 bears. When this plan was brought to the public eye, it was met by opposition from various groups, the most vocal of those being the Humane Society and WildEarth
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