Pick N Pay Case Study

A brand is what can either attract people to you or make people avoid you; people would identify you by the brand you portray. One can communicate their brand through actions and words. “It is essential to understand that wherever we are, in whatever we do, we are all building our brand”.

A brand is a name, term, design, symbol, or any other feature that identifies one seller 's good or service

An article about the importance of branding reads “brands were invented to protect consumers, not to exploit them. Initially they served as a visual badge which guaranteed a certain level of quality and simplified customer choice” (Gieske, n.d, Page 7). We can learn from this how branding helped consumer to choose between products and represent its quality. Today branding is often used to increase the value of products, and less importance is played on the quality.

This course introduces effective Web design principles and the essential role of the Web designer in today's business environment. Topics covered include site architecture, page layout, navigation, content, functionality, and usability. Students will evaluate existing Web sites and apply best practices to prototype a unique design using a Web authoring application.

Branding is about establishing an image of how you would like to be seen and thought of by others. In business, for instance, those people are usually consumers. In other words, companies want clients to think of them in a positive light so they purchase their products.

Advertising – Advertising is a form of promotion; there are various methods firms use, such as: T.V adverts, radio ads, billboards around town, leaflets given out in the street e.t.c. It’s the way firms get the knowledge that their product is around out there.

A website is an essential tool for a business that is expecting to thrive. An efficient, attractive site is a pace-setter. We design first-rate responsive websites, detailing everything whether it is content, color, typography, IA (Information Architecture), UX/UE or e-commerce

Brand- is a name, term, design, symbol, or other feature that separates an organization or product from its challengers in the judgments of the customer. Brands are used in business, marketing, and advertising.

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

Branding is a tool to make the goods of one producer different from another producer (Keller, 2003). Carroll (2008) asserts that branding is a sign of quality, and it is helpful to increase

There are many ways to dissect an organization's performance as well as their opportunities. Since one organization can operate in a vacuum, they are subject to many external factors. Many organizations constantly monitor the competitive landscape however these are not the only external factors that should be considered. For example, if an organization gains market share against another organization, this might not be as important as an impending recession that is about to emerge or a new set of regulations that will affect the entire industry. There is much more to examine an organization that looking at the competitive landscape.

Branding is the process of using a word or an image to identify a company or its products. It is what separates competitors and helps consumers remember a product. The purpose of a brand is to increase sales by making the product or service the most visible and desired by the consumer. Branding is becoming more than a logo or a product. It is becoming a promise of quality and reputation! It encompasses everything about a company, sometimes good and sometimes bad, depending on the public’s perception.

McCarthy, Perreault and Quester define branding as "the use of a name, symbol, design or combination of the three to identify a product" and more particularly a brand name as "a word, letter, or group of words or letters used to identify a product" (Basic Marketing, a managerial approach; 1997).

Branding is• the process by which a marketer tries to build long term relationship with the customers by learning their needs and wants so that the offering (brand) could satisfy their mutual aspirations.

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.