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“The media is the most powerful entity on earth. They have the power to make the innocent guilty and the guilty innocent, and that’s power. Because they control the minds of the masses. “Malcom X

Media is everywhere. Television, newspaper, cell phones, movies, as well as numerous other sources. Today, just about everyone depends on information and communication to keep their lives moving through daily activities. We need to be aware that the values we hold, the beliefs we harbor and the decisions we make are based on our assumptions, our experiences, our education and what we know for a fact. Mass media is relied on for the current news and facts about what is important and what we should be aware of. Media is considered a trustworthy source for news, information, education and entertainment. Though someone has to have thought behind an issue to write it.

-Mass media-any written, printed, visual, electronic, auto-visual media developed to reach mass audience and the public.

Analyse how verbal and visual features of a text you have studied are used to give audiences a strong idea.

Mass media is communication that reaches a large audience. This includes television, advertisement, the Internet, newspapers, and so on. Mass media is a significant effect in modern culture in America. It creates ideas and sustained within society not only send ideological messages out to the public but to advertise this ideas which are tend to manipulate our mantalities.

Assignment: As the documentary Miss Representation explains, “The media is now the message and the messenger.” Every day, we take in countless hours of media that influence how we view others and in turn how we view ourselves. It is our responsibility to consume media in an intelligent way AND fight back against negative messages put forth by the media.

Media Analysis ‘Media’ is the plural of the word ‘medium’, which often refers to different ways of communicating with other people; if the target is a large number of people, then it is called ‘mass media’. There are many types of media, such as TV, radio, films, newspaper, Internet etc. The main purpose of media is to entertain; however they can also be used to persuade, inform, explain and advice. Media can be very powerful; therefore people are influenced and affected by them.

Specifically, the term ‘media’ in the context of this article refers to journalistic news sources that are

Mass media, simply put, is just another form of communication. We see it as ads, newspapers, the internet, and over the radio.It reaches large audiences around the world, and plays a significant role in modernization, especially in America.

“The media 's the most powerful entity on earth. They have the power to make the innocent guilty and to make the

It is not entirely clear whether the audience is rather passive by simply consuming the meaning produced by the media industry or co-creates it. Nonetheless, one should not underestimate the influence of the media.

In the chapter, media effects refers to how television, film, print, and other mass media sources influence what people think about, how people interpret

Media is defined as any form of communication; however, the term is mainly used for television, radio, and the Internet. “Regardless of the form it takes, media holds the power to construct and reflect our own sense of identity, in both affirmative and detrimental ways” (199). In American society, the media makes many assumptions based on gender, race, and religion that directly affects how people in a society view each other.

I have chosen to look at and analyse a television text. It is a TV drama aimed at a teenage audience called Skins. I chose this particular text as it focuses upon many different characters and scenarios in regards to sexuality and this forms a basis for analysis and evaluation. Skins also focuses upon Teenage sexuality, specifically, which I believe is a broad and interesting subject to analyse with many opportunities to elaborate.

The above quote raises some interesting questions one must consider about the mass media. What decides which messages the media portrays to the consumer? What must a medium contain that makes us want to watch it? Maybe the artists just make what interests them. Or perhaps the messages are simply used for entertainment and are based on what sells or what is popular. This is true to an extent but this is merely a scratch in the surface of these burning questions. There are