Pinterest Target Audience

Pinterest announced on Wednesday that it will begin transforming its working environment to become more diverse in terms of gender and race. They plan to begin this by hiring more women and professionals of different cultural and racial backgrounds. Pinterest has been valued at around $11 billion.

Pinterest is the fourth most popular social network in the United States. Pinterest was founded by Ben Silbermann, Evan Sharp, and Paul Sciarra in the year 2009 and was officially launched in March 2010. For those who have no idea on Pinterest, it is a free Web site to create virtual scrapbooks. In order to use the Pinterest it is mandatory for users to register, you can also register via Facebook, Twitter, or e-mail. What makes it different from others is, it is a catalog of ideas which includes categories like food, fashion, crafts, images and videos, DIY etc. Users can “Pin” their favorite videos and images to the pin board created by them to save their collection. I have learned about it in the year 2013. It is a great place to collect information about your favorite topics. I am interested in crafts, so I have created many boards to pin those.

The logo helps with brand recognition too. If you do not have one, we will need to have a logo designed quickly. For proper functionality, I will make sure that the logo is linked to go back to the home page and other main sections of the site. This will help the users browse easier and faster. In designing the website I will add the following elements: search bar, product categories, product images, product descriptions and prices, ecommerce shopping cart, shipping delivery process, and shipping rate chart.

A logo outwardly speaks to the character of a business and along these lines it assumes an imperative part in business' marking. As it is an innovative workmanship that makes a brand effortlessly identifiable, it ought to be articulately outlined with expert mastery and innovativeness.

Currently, Pinterest is considering many strategies for the future. In the article, the author discusses how the company will continue to have people pay for better pin positions, sell targeted advertisements, globalize, gear most advertisements to Pinterest’s main audience, women, and maintain their competitive advantage, attracting people who have the intent of making a purchase. It is important for Pinterest to maintain these strategies; this is so they can remain competitive, profitable, and continue to build interest in the company. Along with this, Pinterest is looking into becoming a public company, attracting big-brand advertisers, and advertising to men; accomplishing these strategies would allow Pinterest to better

The permanent marker company doesn’t just use social to market its product - it uses it to build a community of creative customers who can come together to share artwork, feelings and stories. It’s working well for Sharpie, too. Through social media and other marketing efforts, Sharpie continues to create innovative ideas from customers’ artwork and stories that resonates well with users.

The La-Z-Boy Hammary division which launched a campaign contest in 2012 using Pinterest was considered a success. Social media was used to increase consumer and retailer participation by offering $2,00 worth of furniture to a winner that had the most “pins and re-pins” on Pinterest, the

The Home Depot campaign will utilize Pinterest as the primary media outlet to achieve media objectives. Pinterest has a strong following in the female demographic with “more than 70 million users, who are female,” (Helmrich, 2015). As of January 2015, “22 percent of U.S. Pinterest users were between 25 and 34 years old. The second-largest user group was 35 to 44 year olds with a 21.3 percent share,” (Distribution of Pinterest users, 2015). Pinterest user’ actions fall into three categories depending on how they interact with the site, “ discovering things, saving things or taking action on something like clicking through and making a purchase,” (Morrison, 2015). The objective of our campaign is to interact with women discovering our Home Depot page with pins and projects, saving DIY and construction project ideas and calling them to action to buy personalized items for their projects with online incentives. Pinterest is an effective medium to reach approximately 43% of the target audience of women ages 30-40 in the working mom segment which, is between the first and second highest Pinterest user categories.

Social networks like facebook and Twitter are usually go-tos for corporations and manufacturers, but many corporations may benefit from the visible features of a platform like Pinterest. Ready to take on probably the most pin-teresting social networks out there? Here's everything you must know earlier than you sign up.

In the post, the Inspaper team said its core mission is to help users "discover, save, and experience interesting Web content," which aligns with Pinterest's primary goal of helping people "discover the things they love, and inspire them to go do those things in their daily lives."

Twitter? LinkedIn? 66% of pinners say they use the service to save and collect things that inspire them.

One because Facebook has hit billion users last week, just think if City Thrift set a page and advertise their things daily, there are already people building pages selling things. But City Thrift can have an advantage over them for the fact this is a business and customers can go to pubic place for deals not meet a stranger at some location. Groupon can add business to them as well, because how its set up you can offer deal on deal such as this month run 20%off entire ticket on top of today’s special. Pinterest will definitely be an added bonus to City Thrift for two reasons, “Show and Tell,” show off your selection of clothing with customers who would love to market their great buys and they will tell, “word of mouth,” of their

For a company to succeed in the modern world, branding is something you must get right. Logo plays a key role in branding and it’s important for any business to get it right. Of course, having a good logo is not enough alone – you also need to be showing it off at every opportunity. For this, events are full of great branding opportunities.

Are you looking to discover the tricks that assist you to engage more audience with your brand? There are some methods for you that may assist your business and increases the level of engagement with your brand, expand your prospective customer, and favorably increase word of mouth concerning your business with the help of an open source social media management tool-Socioboard.

Facebook and Twitter will serve as central elements of this SMM plan and these two will ensure the best break for interacting and community building with customers in real time. Google+ will also build a subtle community and easily increase the driving visibility around the brand’s SEO. We’ll also use Pinterest, foursquare and Instagram as viral platforms to maximize visual content reach.