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Pizza Hut

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PIZZA HUT

Submitted By: * Shruti Bhatia (70) * Vikas Bansal (88) * Vipul Agarwal (90) * Dhruv Sahni(22) * Neha(42) * Aakanksha Vashistha(1)

INDEX

S. NO | PARTICULARS | PAGE | 1. | Pizza Hut – The Introduction | 3-5 | 2. | Ansoff Matrix | 6 | 3. | Quality Management | 7 | 4. | Perceptual Mapping | 8 | 5. | Technological Changes | 9-11 | 6. | Pizza Hut Service Quality Dimensions | 12--13 | 7. | Chase Strategy | 14 | 8. | SWOT | 15 | 9. | 7Ps of Services | 16-18 | 10. | Service Process | 19-20 | 11. | Fishbone | 21 | 12. | Servicescape | 22 | 13. | Gap Model | 23 | 14. | Research & Development | 24 | 15. | Variability | 25 | 16. | Maintenance &
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Brands owns Kentucky Fried Chicken, Pizza Hut, Taco Bell, A&W and Long John Silver’s restaurants worldwide. In India Pizza Hut has not included all kinds of Pizza which it serves elsewhere. But rather localized its menu as per Indian customers

A critical factor in Pizza Hut’s success has been a menu that has constantly evolved and expanded to cater to the changing needs and specific preferences of customers in different parts of the world. In having understood the pulse of the customers in India, Pizza Hut has clearly established itself as a brand with an Indian heart. Besides offering an extensive range of vegetarian pizzas, it was the first pizza chain to open a 100% vegetarian restaurant in India in Surat and later in Ahmedabad and Chowpatty, where it offers a Jain menu sans all root-based ingredients.

ANSOFF MATRIX

| EXISTING CUSTOMERS | NEW CUSTOMERS | EXISTING
SERVICES | Consolidation/ Market Share Building | Market Development | NEW
SERVICES | Service Development | Diversification |

Pizza Hut has always had the first mover advantage. Their marketing strategy in the past has always been to be first. One of their main strategies that they still follow today is the different things in their menu. Most recent one is the filling of toppings in the pizza corner. Therefore they are offering same customer a different kind of product. Thus they are into Service Development. Pizza Hut is always trying to come up with some
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