Pizza Hut, Inc Delivery Segment Analysis

4521 Words Apr 9th, 2011 19 Pages
Case Study

Pizza Hut, Inc
Delivery Segment Analysis

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Presented to Professor Abhi Biswas

By Group 4

Amit Huria
Atif Sohel
Chi-Lun Tseng
Chao Liang
Ching-Feng Chen
Ilhan Ertan
Kuo-yen Fu
Nitin Vohra
Nittala Kumar
Sanjay Kukreti
Yualdo Yudoprawiro

MKT6301 Strategy Management Summer 2008

1. Introduction - 3 -
2. Nature of Demand - 3 -
3. Extent of Demand - 4 -
4. Nature of Competition - 5 -
5. Environmental Climate - 7 -
6. Stage of Product Life Cycle - 8 -
7. Cost Structure of Industrial - 9 -
8. Skills of the firm - 11 - 8.1 Marketing skills: - 11 - 8.2 Management skills: - 12 - 8.3 Operations Skills: - 13 - 8.4 R&D skills - 14 -
9. Financial Resources of the Firm - 14 -
10. Marketing Mix Structure - 14 -
11. SWOT
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The delivery segment of the pizza industry also was estimated to rise up to 7 billion in 1990 from almost nothing in 1982 where the delivery market was not in existence in many parts of the Untied States. As increasing customer demand grew, the rapid growth home delivery revitalized the pizza delivery market. This will later lead to the development of Pizza Hut’s largest competitor, Domino’s.

Sales for each Segment of Pizza Industry (in $ billions)
|Year |Eat-in |Carryout |Delivery |Total |
|1982 |$4.3 |$3.1 |$0.1 |$7.5 |
|1984 |$4.7 |$4.0 |$1.0 |$9.7 |
|1986a |$5.1 |$5.0 |$2.6 |$12.7 |
|1990a |$5.9 |$9.0 |$7.0 |$21.9 |

a Projections based on limited Pizza Hut delivery segment as of 3rd quarter 1986

Segment Percentage of Total Pizza Industry
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a Projections based on limited Pizza Hut delivery segment as of 3rd quarter 1986

Nature of Competition

In the pizza industry, Pizza Hut

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