Pizza Hut Inc. Strategy

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Case Study – Pizza Hut, Inc.

Case Study – Pizza Hut, Inc.
Study: Master of Information Technology Winter term 2003/04

A case study for the subject “Business Administration” at the University of Appllied Science Frankfurt am Main (Fachhochschule Frankfurt am Main).

Disclaimer: All information, tables and values are taken by “Pizza Hut, Inc., 9-588-011, Harvard Business School”, which was published at May 7th, 1991, or is mentioned in the appendix. We intended not to use any copyrighted material for the publication. Logos and images are not subjected to our copyright.


Christian Seudieu Gustave Tagne-Saha Stefan Schweig

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Seudieu, Tagne, Schweig


Case Study – Pizza Hut, Inc.

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1. About Pizza Hut
On June 15th, 1958, two brothers opened the first Pizza Hut restaurant in Wichita, Kansas (U.S.) by purchasing second-hand equipment and renting a small building on a busy cross-road. The concept was relatively new at the time and the brothers quickly saw the potential of this new enterprise. A short time later, they begun to open new restaurants and developed schedules for franchised outlets. Their chain started growing up very fast, ten years later Pizza Hut Inc. counted almost 300 restaurants. In 1986, it had 5,025 domestic units and annual sales of almost $2 billion. Half of the outlets were franchised. A Pizza Hut restaurant is characterized by a particular freestanding design with a prominent red roof. The restaurants are full-service, eat-in/carryout with about 60 to 90 seatings, open from 11 a.m. to midnight. Pizza Hut´s franchisees have special rights to most of the smaller company-owned outlets stand in metropolitan with a high population density. restaurants,

Seudieu, Tagne, Schweig


Case Study – Pizza Hut, Inc.

2. Strategic Analysis
2.1. External Environment 2.1.1.Pizza Market
The pizza market grow up rapidly, when the possibility of home delivery was accepted by the consumer. In the mid-1980s pizza was the fastest growing up food at the fast food market. There are 3 segments comprised the pizza restaurant market. At first the traditional eat-in, where consumers can enjoy

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