Pizza Hut Marktig Strategy

Pizza Hut also has strong advertisements and many media promotional campaigns in order to attract people.

A good pizzeria should offer a home delivery service in case the customers want to enjoy the pizza at home cuddling with their close ones.

The potential customer must be known the product or service that Pizza Express provide. Creating marketing strategies, the potential buyers will be aware of the new products and services.

Recently Pizza Hut announced to the public the ‘Virtual Waiter’ technology. This online ordering is designed to enhance customer experience. The “virtual waiter” technology gather data from millions of online orders and suggests menu items that best match customers’ orders. Recent statistics show that online ordering is definitely heating up (Pizzahut.com, 2008). This is a good example of how marketing can make a company successful. Earlier this year, Pizza Hut introduced Total Mobil Access, making the chain the first nationwide to offer ordering via both text messages and mobile web. Thousands of customers have learned it just takes a couple of clicks of your keypad to place your favorite order when you are on the go (Pizzahut.com, 2008).

Pizza, USA is a restaurant chain that currently offers dine-in and take-out services only. Customers have expressed a desire to have delivery service offered by the chain.

chains such as McDonalds, Burger King, and Starbucks. Although some of its locations offered inrestaurant dining and a limited pasta menu, most of Pizza Hut’s (Yum Brands) 34,000 outlets

ability to use the restaurant as a takeaway facility where customers can collect their favourite pizzas

In all of Pizza Hut’s restaurants, members of staff are there to encourage the average consumer to spend more money; this is often achieved by asking a series of questions I.e. “Would you like any side orders?” or “Would you like to see the dessert menu?” In every Pizza Hut store the cashiers and sales assistants are specifically trained to strongly persuade customers to purchase add-on items at the till, these include products such as garlic breads or extra drinks.

➢ A critical factor in Pizza Hut’s success has been a menu that has constantly evolved and expanded to cater to the changing needs and specific preferences of customers in different parts of the world. In having understood the pulse of the customers in India, Pizza Hut has clearly established itself as a brand with an Indian heart. Besides offering an extensive range of vegetarian pizzas, it was the first pizza chain to open a 100% vegetarian restaurant in India in Surat and later in Ahmedabad and Chowpatty, where it offers a Jain menu sans all root-based ingredients.

This survey is conducted to identify suitable place for Pizza Hut and including this it includes the demographic information on the basis of:

The present level of brand awareness for Burger Hut in Singapore is low. The brand is not broadly perceived and consumers are not ready to relate to the brand and its items. By raising the brand attention to Burger Hut in the Singapore market, the organization will remain to advantage with a higher proportion of offers, brand personality and value will likewise increment. A strong brand identity can help to trademark Burger Hut's items with the customers in the business sector. Items with solid brand personalities frequently profit by being the "first thought" of clients when they think about a brand's leader item. With an in number brand personality Burger Hut can immovably build up their place in the business sector, which will in the end help the organization in seeing off rivalry from their built up rivals with different scopes of items. At long last, in theme with the goal of this IMC arrangement, the primary promoting target is to present and position another scope of Burger Hut items in the Singaporean business sector and eventually accomplish a business figure of 11,000 sales inside of the year 2016. This business figure will likewise serve as an imperative benchmark for assessment of this showcasing interchanges

Competition has always been a key topic and an interesting subject for discussion both in academia and in industry (Porter, 2010). Yum Brand operated and worked in a very high competitive market of food industry that provide suitable price ,good quality of food products ,new product development , attractive promotional and advertisement ,high level of customer services restaurants location and brand . As most of the companies looking for more growth, more sales, earn more profit and more revenue it was natural for them to developing new market and produce a unique product to gain competitive advantages because of that In a pril 2012 Yum Brand lunch a big of pizza shop in Dubai its aim to sell a small pizza called (crown crust pizza) the new product lunch was successful that lead motivated one American to fly down from new York to Dubai to have pizza.

Pizza Hut has experienced many changes in the way they do business over the years, with leadership and ownership being only two of the most important changes. Franchising expanded the revenue and the visibility and brand knowledge. Home delivery set Pizza Hut apart from the crowd, but the newest addition to the Pizza Hut family of options, the ability to order a pizza on-line and have it delivered to a family 's doorstep, has gone a long way in proving that e-Business is a force to be reckoned with. The emergence of e-Business opened new money-making opportunities to businesses once thought to only exist in the physical marketplace.

In India, Pizza Hut has 137 restaurants across 36 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum! is in the process of opening Pizza Hut restaurants at many more locations to service a larger customer base across the country

Pizza Hut started out as a pizza parlor opened up by two brothers in Topeka, Kansas. Today, the company has restaurants all over the world and its annual sales are in the billions. The growth of the company was due to a good product being delivered at a good price and offering perceived value. The company has adjusted to new entrants into the market and has managed to stay ahead of the competition.