Pizza Hut Mission Statement

The Fast food pizza chain that goes by the slogan “Pizza Pizza” is the largest carryout- only pizza chain in the world. It is the third largest pizza chain in the United States behind Pizza hut and Dominos. The company was founded back in May 1959, by Mike Ilitch and his wife Marian Ilitch, Garden City, Michigan and that store is still open today. The company has expanded to a total of 5,463 stores worldwide.

Pizza Hut also has strong advertisements and many media promotional campaigns in order to attract people.

The potential customer must be known the product or service that Pizza Express provide. Creating marketing strategies, the potential buyers will be aware of the new products and services.

Even if the Czech market could appear already saturated by the fast food chains, it was stated that they “have prospered in the Czech Republic for a long period of time and a further growth is still possible in this segment of the market”;moreover, Domino's pizza has already showed his capacity to handle the competitors through two main strategies: the innovation in the product and the focus on customer loyalty implemented by the use of digital ordering platform, through which clients can accumulate points that can be exchanged for free pizzas. But Domino's doesn't just focus on the order frequency, that allows the firm to consolidate the relationship with its customers, but also on theirs comfortability in the process of ordering: indeed, they can order pizzas via all kinds of channels and devices, including social media like Facebook Messenger, Twitter, Amazon Echo, and also through smartwatches, among other

Dominoes was found in 1960 and headquartered in Ann Arbor, Michigan. Domino’s Pizza Inc. is the market leader in the United States pizza delivery and second largest pizza company in the world based on number of units. The company offers a wide variety of pizza products as well as pasta, bread sticks, boneless chicken and wings, desserts and soft drinks. As of the beginning of this year, 2012, Domino’s had 394 company-owned stores and 4,513 franchised Domino’s units in the U.S. and 4,835 franchised stores internationally. Domino’s strategy is to use its superior supply-chain to provide its franchises with lost cost inputs so the franchises may focus on sales and service. Through the online

Pizza homemade is cost leadership strategy. This is because the low-cost of price of products, cost minimization in sales force and advertising. So, the marketer is able to charge the lower price of the products from other competitors and still get the high profitability. The cost leadership is more concern about the lower prices than rivalry but there is not the part of strategy pizza business.

The missions is ‘Sell more pizza, Have more fun!’ It aims to maintaining the high standards of the international chain of pizza delivery and offer the experience of an excellent product with outstanding customer service. Domino’s Pizza committed this mission is importance to the customers, donations inclusive culture, team members, suppliers and neighbors.

Two brothers in a small Michigan town have founded it in the 1960’s; Domino’s was once a small pizza store. Now it is the 2nd largest pizza chain in the United States, with many stores around the world. Domino’s famous pizza store enters the world of pizza. Once offering only a limited selection of pizza, but now they have branched out into vegetarian choices, their famous chicken wings, pasta, sandwiches, and of course their famous pizza. Domino’s has become the place that many people think of first when they want to pizza. Domino’s Pizza has been opened for 52 years.

Dominos Pizza’s mission statement is “Exceptional franchisees and team members on a mission to be the best pizza delivery company in the world.” it implement this mission statement by following a business strategy that-

Pizza Hut is one of the most widely known pizza chains worldwide. It was founded in 1958 in Wichita, Kansas and is owned by Yum Brands Inc., based in Louisville, Kentucky. Since its establishment till today, Pizza Hut has more than 11,139 branches internationally, including in countries like China, Saudi Arabia and Malaysia. Since half a decade ago, Pizza Hut has built its name and reputation of being one of the most favorable pizza brands by the pizza lovers worldwide. This statistic, however, has been declining for the past seven quarters (as of 2014) behind Domino’s and Papa John’s. Papa John’s especially, is seen as the market leader in this industry and since then has been leading the other two major competitors. Although Pizza Hut remains as the largest pizza chains in the US, Pizza Hut sales are doing it otherwise. Below is the sales comparison graph between Pizza Hut, Domino’s and Papa John’s.

The pizza company is very aggressive in terms of servicing the consumers. They are very optimistic and based their strategies in their on-going customer relations where the communication with their loyal customers leads the way to create another delightful product and quality service. Their effective marketing is not only placed on different advertisement but also in television and Internet. Part of their marketing strategy is to offer an online ordering system where a potential or loyal customer can address her or his order through the website they provided. In fact, the delivery system attracts the customer and states that “if it’s late it’s free”. This kind of statement is popular and most of the fast foods or restaurant adds it to their advertisement to guarantee that they will deliver the customer’s needs in time

The pizza market grow up rapidly, when the possibility of home delivery was accepted by the consumer. In the mid-1980s pizza was the fastest growing up food at the fast food market. There are 3 segments comprised the pizza restaurant market. At first the traditional eat-in, where consumers can enjoy

As previously mentioned, to increase its growth and successfully market their upcoming outlet, Pizza Hut has been reviewing various promotion

The chain was founded in 1958 by Dan and Frank Carney. The Original Pizza Hut building was later relocated to the Wichita State University campus. Additional restaurants were opened, with the first franchise unit opening in 1959 in Topeka, Kansas. At the same time Pizza Hut was growing in and around Kansas, Shakey 's Pizza was developing a stronghold along the West Coast. The competition provided Pizza Hut the impetus to evaluate its mission and direction. Dan and Frank Carney saw Shakey 's expanding into their territory and realized that they needed to determine if Pizza Hut should be in the entertainment business or if it should be a neighborhood pizza restaurant. They decided to stick with the neighborhood business and realized that they needed to have a good standard image. The Carney brothers began to systematize operations and building designs to counter the competition from Shakey

Nowadays, pizza lover is everywhere. There are a lot’s of Pizza restaurant such as Domino’s Pizza, Pizza Hut pizza, Papa John’s pizza and so on. In this assignment we are focusing the marketing strategies of Pizza Hut which is located in Changloon.