Pizza Hut: Yum ! Brands, Inc.

Yum! Brands started out as Tricon Global Restaurants in 1997 as the result of a separation from PepsiCo, and became owners of the KFC, Pizza Hut and Taco Bell brand names worldwide. Yum! Brands is now a Fortune 500 company based out of Louisville, Kentucky and the world’s largest restaurant company in the world in terms of system restaurants. With over 37,000 restaurants in over 110 countries, Yum! Brands dominates four sectors of the quick-service food industry: Mexican with the Taco Bell name, chicken with the world famous Kentucky Fried Chicken brand, pizza with the Pizza Hut chain, and seafood with their Long John Silver’s restaurants. Yum! Brands also owns A&W Restaurants, the longest running franchise chain in the

Yum! Australia is an exclusive company owned by foreign that works as a fast food restaurant chain; it is the licensee of the trademark and systems behind KFC and Pizza Hut. They are both fast food restaurateur but one specializing in fried chicken while another specializing in pasta and pizza. Yum Australia is a branch of Yum! Brands, which has more than 35000 stores in over 110 countries and has become as one of the largest restaurant group in the world. The first Australia’s KFC was opened in 1968 and the first Pizza Hut in 1970. Nowadays, Yum! has more than 610 KFC stores and 280 Pizza Hut stores in Australia, being one of the biggest franchise systems in the country. They employ almost 32000 people in Australia and always being busy because

California Pizza Kitchen is one of the leading casual dining restaurants in United States that mainly focus on providing hearth baked pizza. California Pizza Kitchen is known as CPK within the domestic food industry and founded by Richard Rosenfield and Larry Flax in 1985 in Beverly Hills, California. California Pizza Kitchen highly values the satisfaction from its customers and a positive return to the shareholders. In order to achieve the company’s goal of taking a leading market share in the pizza marketplace as well as casual dining restaurant chain, the innovation teams work dedicatedly and committedly on the restaurant’s menu development by designing innovative premium pizza with a wide range of toppings selection.

In May 2011, Yum! Brand agreed to purchase the Chinese hot pot chain Little Sheep. The deal spent more than four months to determine to enter Chinese market or not. By the end of the year, KFC has nearly 3,500 restaurants in 700 city and township China; Pizza Hut has more than 560 happiness restaurants in more than 130 City. The total number of employees is more than 370,000.

Pizza Hut did not have strategic suppliers for their business. They went into Russia searching for strategic suppliers and realized that meat suppliers lacked quality and reliability, whereas cheese suppliers were basically none existent. Pizza Hut wanted to have strong supplier relations and even suggested to teach local suppliers how to produce their products, however, this was unsuccessful because Russia did not have the right resources such as good cows. When McDonalds went into Russia, they created a new local supplier plant, however, Pizza Hut wanted to source 70% of their supplies from locals. Because of the political tensions in southern Russia, Pizza Hut could not get any suppliers from these warmer regions and the winters in Russia were not fit for growing crops. Therefore, Pizza Hut resorted to buying supplies off the black market. Obviously, the black market suppliers are high risk do not add value to the business. Pizza Hut suppliers are classified as bottleneck. Bottleneck supplies add little value, are high risk, and do not have standard specifications. If Pizza Hut could not get these supplies, production would have to stop therefore creating bottlenecks in their distribution. Pizza Hut competes as a core business and should have considered the implications of not having strategic suppliers in their global business.

Product extension have been made in pizza hut's menu to fulfil the needs of different types of people in Pakistan . Pizza Hut is consider as the competitor of subwich because of the extended items in the menu i.e sandwiches and staters.

YUM operates over 39,000 fast food locations under their 3 main brands: KFC, Pizza Hut, and Taco Bell. YUM has grown to be the world’s largest fast food company, based on the number of operating locations (Interfax, 2013). YUM maintains a competitive brand by strategically looking for opportunities outside of the US. YUM has continued to grow globally, with over 50% of its income coming from outside of the US (Company, n.d.). In 2015, YUM opened 2,365 new restaurants around the world and this year they expect to better that number slightly. This equates to roughly 6 new stores daily. They have utilized franchise locations to fuel continued growth, while minimizing a portion of the overall risk. YUM has experienced tremendous success in China with KFC and Pizza Hut. In 2015, YUM decided to spin off their Chinese division and create YUM China. The move is intended to allow the individual management teams to focus on their respective businesses, which operate in separate areas of the industry life cycle. YUM has not only expanded into China, but India, Africa, and Russia as well.

The delivery segment of the pizza industry also was estimated to rise up to 7 billion in 1990 from almost nothing in 1982 where the delivery market was not in existence in many parts of the Untied States. As increasing customer demand grew, the rapid growth home delivery revitalized the pizza delivery market. This will later lead to the development of Pizza Hut’s largest competitor, Domino’s.

The purpose of this report is to understand the meaning of the fair trade act(1986),health and safety act(updated April 2016), consumer protection act and treaty of Waitangi, and how these act implemented in PIZZA HUT. The scope also looks at strategies to promote and incentivise compliance. Its limitations are that some information is confidential so, assumptions can make about the company.

Pizza Hut is one of the most widely known pizza chains worldwide. It was founded in 1958 in Wichita, Kansas and is owned by Yum Brands Inc., based in Louisville, Kentucky. Since its establishment till today, Pizza Hut has more than 11,139 branches internationally, including in countries like China, Saudi Arabia and Malaysia. Since half a decade ago, Pizza Hut has built its name and reputation of being one of the most favorable pizza brands by the pizza lovers worldwide. This statistic, however, has been declining for the past seven quarters (as of 2014) behind Domino’s and Papa John’s. Papa John’s especially, is seen as the market leader in this industry and since then has been leading the other two major competitors. Although Pizza Hut remains as the largest pizza chains in the US, Pizza Hut sales are doing it otherwise. Below is the sales comparison graph between Pizza Hut, Domino’s and Papa John’s.

According to the large of competitions, such as domino, pizza express. Pizza Hut offers an affordable price to everyone. Pizza hut uses a range of strategies to gain market shares. For example, pizza hut offers free salad with any main course, or providing free of eating for kids. This bundle strategy adds value to their customers.

In comparison to the U.S. division, the situation is totally different in the international market. KFC is the first fast food restaurants to enter the China market, and continues to be the most popular brand. Pizza Hut is the first chain pizza restaurant to bring pizza, Western casual dining, and pizza delivery to China. According to these facts, the competition is less severe in the China market. However, Yum! Brands need to deal with a new wave of competitors in foreign countries. Although it provides products that are differentiated from local restaurants, the tastes of consumers and the quality of service will greatly affect the success of the corporation. If consumers are not willing to purchase the food type that Yum! Brands offers, the company will lose to other restaurants that have been long established in foreign countries.

Pizza Hut is one of the flagship brands of Yum! Brands, Inc., which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91 countries

In conclusion, although Thai customers may be paying for the Pizza Hut brand experience, loss of the brand presents an opportunity for PPCL to rebrand by providing a service and product that effectively caters to the Thai customer

Finally, "Pizza Hut Express" locations are fast food restaurants licensed by Pizza Hut and operated independently. They offer a completely different menu with many products not found at traditional Pizza Huts, and are often found on college campuses, food courts, theme parks, and in stores such as Target.