Pizza Hut : Success And Success

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Pizza Hut is one of the most widely known pizza chains worldwide. It was founded in 1958 in Wichita, Kansas and is owned by Yum Brands Inc., based in Louisville, Kentucky. Since its establishment till today, Pizza Hut has more than 11,139 branches internationally, including in countries like China, Saudi Arabia and Malaysia. Since half a decade ago, Pizza Hut has built its name and reputation of being one of the most favorable pizza brands by the pizza lovers worldwide. This statistic, however, has been declining for the past seven quarters (as of 2014) behind Domino’s and Papa John’s. Papa John’s especially, is seen as the market leader in this industry and since then has been leading the other two major competitors. Although Pizza Hut remains as the largest pizza chains in the US, Pizza Hut sales are doing it otherwise. Below is the sales comparison graph between Pizza Hut, Domino’s and Papa John’s. On November 19, 2014, Yum Brands Inc. has revealed that Pizza Hut will undergo some major changes and rebranding to their product offerings and services. Yet, this rebranding does not seem to produce the targeted improvement that they hoped for and Pizza Hut is still falling behind its rivals. Therefore, we will discuss on the rebranding process, the mistakes that they may have made, our opinion on these matters and steps that they might consider to make this rebranding process a success. Under the management of David Novak, the executive chairman of the Pizza Hut’s parent

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