Pizza Hut Swot Analysis

My company of choice is Chick-fil-A, and I believe an appropriate mission statement would be, “to serve the best-tasting, freshest chicken sandwich while glorifying God and having a positive influence on the families who enjoy it.” Some objectives that the company could strive for to achieve this goal could be to:

FIRM’S PERFORMANCE EVALUATION  OPERATING Papa John’s performance in business operation in the year 2013 and 2014 depicts that it has had a decrease on net profit margin of -9.43 meanwhile Dominoes has had only a decrease of -3.20. This financial statement illustrates that the operation has done something that customers are not satisfied with. Based upon reviews online for Papa Johns’ they have had a lot of complains on wrong orders and rude staff (John's, 2016); due to this fact many of their potential customers choose an alternative pizza restaurant instead like one of its leading competitor the Dominoes.

Many people may have heard of The Cheesecake Factory, however most people have never had the chance to dine at one nor aware of such an establishment. This shows that there is room to grow and certain target markets The Cheesecake Factory can aim for. Unfortunately, The Cheesecake Factory has many competitors because it competes in the casual dining space within the restaurant industry. There are many competitors in this industry that have been in business longer than The Cheesecake Factory and also have a larger customer base than The Cheesecake Factory. Some competitors for The Cheesecake Factory are Applebee’s, Longhorn Steakhouse, Olive Garden, and Red Lobster just to name a few. However, the real competitors for The Cheesecake Factory

Chick-fil-a is a family owned restaurant that was founded in 1946 by Truett Cathy. It is the second largest fast food chicken restaurant in the United States with more than 1,850 different locations. In 2015 alone sales exceeded $6 billion dollars. Chick-fil-a does not have a mission statement however they express everything through their purpose, “To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with chick-fil-a.” (www.strategicmanagementsinsight.com/mission-statement/chick-fil-a)

Olive Garden is a US-American restaurant chain specialized on Italian food. The company was founded in 1982 by General Mills and is now the biggest Italian restaurant chain with 721 restaurants. The company has an image of being a wholesome family restaurant. Every week, more than 4 million customers it a Olive Garden, with the majority of the customers being women.’’ An average check of $14.95 contributes to Olive Garden's nearly $3.3 billion in annual sales.’’ (Golodryga, & Ellis, 2010)

Some main strengths of Trader Joe’s are the strong brand image, their employees, organic and private label products, customer loyalty, and offered unique products. Trader Joe’s strong brand image helps them to attract and retain more customers. Their private labels are named according to the background and nationality of food. They offered an extensive line of private label items with brand names such as Trader Joe’s, Trader Ming’s, Trader Jose, Trader Giotto. Due to their strong brand image, they established themselves as a leading retailer of food and non-food items in the US. Americans ranked Trader Joe’s overall as No. 1 retailer in 2013 (Ager & Roberto, 2014). Trader Joe's offered unique and high-quality products from different countries which attract customers to try new items and stocks of 4,000 items, 80% of which bear one of its own brand names. Trader Joe's describes itself as "your neighborhood grocery store" (Wikipedia, Trader Joe’s). Trader Joe’s claimed that 80% of its customers had attended college. The company described its target market as “intelligent, educated, inquisitive individuals” and they reach this customer by opening store among well-educated residents (Ager & Roberto, 2014). Their customers are too loyal towards their brand image so they keep coming back. Instead of targeting all customers, they need to target new customers in order to grow their business and to keep being a leader in the retail industry in the US. And also, their employee are valuable assets of the company, who led them towards the further growth of the company, therefore they are treated fairly and trained to provide the nice and friendly service to Trader Joe’s customers. Almost most of the people want to work at Trader Joe’s because they pay more than minimum wage and higher compare to other retail stores. New part-time hires earned $12 per hour and full-time employees earned approximately $50,000 per year which is above minimum wages. Plus, they contribute 15.4% of employee's salary towards retirement Saving. Furthermore, they offer good health and others benefits even to part-time employees (Ager & Roberto, 2014).

Looking at Chick-fil-A’s analysis of the external environment and competitors we can see there is lots of threats. There are many models and analysis tools we can use to scan the environment. Porter’s Five Forces Model, Stakeholder Analysis, SWOT Analysis, Strategic Group mapping, and Industry Key Success Factors are all tools used to scam the environment and competitors.

Chick-fil-A first got its start when the founder, Truett Cathy was born in 1921. He opened his first restaurant, the Dwarf Grill in 1946, and in 1964 he invented the Original Chicken Sandwich. Three years later in 1967, the first Chick-fil-A restaurant was opened in Atlanta, Georgia. From that beginning 48 years ago, the chain has remained family owned and has grown to almost 2,000 restaurants with sales nearing $6 billion a year ("History," n.d.).

The brand elements that would be most useful for differentiating the product of Tyson Foods from their competition are memorable, meaningful and transferable brand elements. Utilizing the brand elements of memorable and meaningful will build the brand of Tyson Foods. This brand element will convey a uniform quality, credibility and experience of Tyson Foods (Goodson, 2012). This will add value to the company because Tyson Foods is well known and they are more than just a product and name in the poultry industry. The brand element transferable will help leverage and preserve brand equality against challenges from Tyson Food competitors (Kotler & Keller, 2012). The brand element transferable is a defensive brand element choice criteria. Appropriating the transferable brand element will employ a defensive role in the brand elements. This should maintain the equity of the brand and preserve the brand in the face of various opportunities and constraints (Francis, 2010). This section will provide an elaboration of the brand elements memorable, meaningful and transferable and why using them will differentiate the product of Tyson Foods from their competition.

The first weakness identified is an obvious lack of quality leadership by store and warehouse management. A quick review of a review website for Costco will show a significant number of reviews by current or former employees where they bring up their perceived problems with their managers (Glassdoor). Poor management-employee relationships seem to be a

I agree with you. Kroger has a very good profile of every customer, or most of the customers who are the ones that use the Kroger member card when we pay at the register. They know what you buy, when you buy, what brand etc. Also with the app they track you in a real time when you enter the store. That way they know what island is the most visited and how the customer move inside the store.

Trader Joe's is an American supermarket founded in Monrovia, California and owned by a German private equity family trust. Trader Joe's named after its founder, Joe Coulombe. The chain began in 1958 as convenience stores called Pronto Markets. The first store branded as "Trader Joe's" opened in 1967 in Pasadena, California (Wikipedia, Trader Joe’s). Trader Joe’s offered products such as sprouted wheat bread, whole-bean coffees, and black rice which are not always found in any grocery stores. They also focus on selling private label, gourmet, organic, imported food and domestic wines. Trader Joe’s offered private label items with brand names such as Trader Joe’s, Trader Jose, Trader Ming’s, and Trader Giotto. Their 80 percent or more products consists of private label item and they don’t carry any major brands at the store.

Domino’s know that pizza is a treat and can causes diseases like obesity, so they developed a project called the Pizza Planner. The Pizza Planner shows how you can incorporated 3 slices of pizzas into a nutritionally balanced diet. Domino’s developed 6 Pizza Planners where each planner consist of 1000 calories ensuring the consumer receives at least 5 portions of fruit and vegetables and a healthy amount of dairy. This planner is just a basic guideline for consumers to ensure their health stays on track and to prevent the consumers to gain weight. (Domino's, 2017)

To illustrate this strength, a unique organization, whose creators were Nobel Peace Prize recipients, was created to provide economic partnerships, grants and loans to enable the self-employed poor in other countries to participate in the global economy.

This extended essay will talk about taco bell and answer the research question “To what extent can branding help Taco Bell increase its sales in the near future?” Taco bell after taking a hit on its reputation in 2011 due to the beef lawsuit1 managed to recover and become the second most profitable brand2 in the United States. Just like other subsidiaries under YUM!, Taco Bell expanded into the Indian Market serving Mexican food with Indian flavor. With the growing food industry in India it is likely that Taco Bell