Pk Electrics's International Marketing Analysis

2280 Words10 Pages
PK Electrics’s international marketing analysis


Introduction 3

The reasons of entering international markets 3
Market Saturation 3
Market-related factors 3
Product Life Cycle 4

Two sources of information 4
The World Trade Organization 4
The International Trade Centre 5

Key Opportunities and Threats 5
Key Opportunities 5
Key Threats 6

The Selection Process PK Electrics would Use 6

Modes of Market Entry 7

Most Appropriate Mode for PK Electrics 8

Conclusion 8

Reference 9

Since PK Electrics was established in 1987 in Ningbo, Zhejiang province, China. It has grown from a local supplier producing a limited range of electrical cabling and switches to a national supplier of a wide range of electrical supplies
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Moreover, it is a member-driven organization which nearly always works on a consensus basis. As an international organization it has a sound and accountable legal basis because all WTO members have ratified the WTO Agreements. [International Marketing: An Introduction]
Since China joined the WTO in December 2001, it had to open some areas of market to foreign companies meanwhile, it will promote the export of China and it will also benefit PK Electrics entering the international markets.
As an enterprise of China which is a member of WTO, PK Electrics should understand the nature of this organization and principles as well as membership of countries. Then, PK Electrics should access information about the external environment of its destination country, such as political factors. For example, the attitudes of the country’s government, taxation policy and social cultures. In addition, the economic factors and human resources in terms of price of labor force if the company want to set assembly abroad.
The International Trade Centre
The International Trade Centre (ITC) is the technical cooperation agency of the United Nations Conference on Trade and Development (UNCTAD) and the WTO for operational, enterprise-oriented aspects of trade development.
The ITC supports developing and transition economies, and particularly their business sector, in their efforts to realize their full potential for developing exports and

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