Place & Promotion Strategy

A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should

A business must be highly competitive in the business markets today. For a business to grow successfully, remain sustainable, and competitive a business needs a good understanding of a marketing plan, and the knowhow to put the concepts to work for the business achieving a successful marketing strategy. Remaining successful when an economic growth has leveled out shows a sustainable business. Competitors that follow the same marketing concepts will need to develop a good marketing plan, and implement the concepts into a marketing strategy to remain a competitive business. A good marketing strategy contains a marketing plan describing the products offered, and taking into account

This system has proven success in working with hospitals of this size. The hospital already utilizes many pieces of patient equipment which have platforms which interface easily with the Cerner®. This will allow the nursing, pharmacy, physician and respiratory care staff to pull patient care data from the devices into the on line documentation forms. Cerner® is certified for meaningful use.

In order to meet the requirements set forth by the Federal Government many health care institutions began the painstaking process of seeking out an electronic program. These institutions sought to purchase a system that would have the capacity to interact with other programs, and the flexibility to allow all clinical personnel easy access to pertinent medical information such as labs, diagnostic test results and past medical history.

How Information System’s Assist: The facility states that it offers their physicians and patients access to the “latest high-tech imaging services, digital medical technology and specialized equipment.” This equipment includes the use of digital radiology imaging, digital echocardiograms and digital cardiac catheterization. The facility also uses an Electronic Medical Record system, which they claim enhances patient safety and maximizes physician connectivity. Having this equipment helps the facility differentiate itself from its

There are five different components that contribute to the operations of healthcare. They are hardware, software, data, procedures and people. Hardware is the first step in the operations for any hospital or clinic. Reason being, the employees of said health organization will need access to a computer to preform, access and communicate with other health professionals or their patients. The way they can access this information is through any mobile device (Phone, iPod, portable device), computer or other technical devices. These are essential for the health organization to preform their daily operations.

The centralized point for the patient information is an integral segment of the clinical transformation. Once an office has transfer from paper-based records to the electronic, he or she will make the records more accessible and easy to obtain through the Tablet PC. With a Tablet PC, doctors along with other medical staff can update a patient's record even when he or she is away from his or her workstation. The Tablet PC will increase the doctor's mobility because; he or she will be able to access the information virtually anywhere, which they would not have to depend on the nurses to pull the charts.

I used multiple office automation software with varied functions to produce a wide range of documents to provide miscellaneous clerical support. Machines and software used are standard business computers, laptops and tablets loaded eClincal  software for patient charting, electronic claim submission and practice financial reporting. Used external faxing devices. Used Microsoft Office Full Suite for all letter documentation and sorting financial reports from  eClinical. Used external copy machine. Used external electronic on-site deposit machine and software for daily check deposits to Bank.

Meaningful use has been defined as any tool or technology that adds value to improving the lot of patient care and patient administration; as a result of Meaningful Use (MU) legislation that provides incentive payments to hospitals and other providers that use certified electronic systems and encode clinical data with standardized terminologies (Dykes & Collins, 2013). It can also be defined as a set of standards that have must be adhered to by health care providers that wish to continue to receive incentives under these Medicare and Medicaid MU programs. These metrics can be found on the Centers for Medicare and Medicaid Services (CMS) website.

In observation, (Fahnestock, McComb, & Deshmukh, 2013) stated "Information technologies are transforming the way healthcare is delivered. Innovations such as computer-based patient records, hospital information systems, computer-based decision support tools, community health information networks and new ways of distributing health information.” (p.3.2). In the sector of delivering healthcare using technology, has made it easier for healthcare professionals to access medical records, digitization of prescriptions and view test results. With the use of high-performance devices being used in the hospital, helps to make the jobs of healthcare professionals a little easier. As well as relieve anxiety from anxious patients that may be awaiting lab results to come back. Therefore, IT devices and services has been and continues to be a tremendous help and game changer for the healthcare system. However, there is still a lot of work to be done to help shape and reform the healthcare

In the 1980's there began on slight influx of computers being used for tracking and storing of patient data in hospitals and clinics. The transferability of the patients paper record was greatly increased by the "Fax" machine, but "time is often of the essence in most caregiving scenarios, and

Finally, every floor has its own satellite pharmacy, dialysis storage, respiratory therapy workrooms, and resident doctor sleep rooms, making every floor nearly self-sufficient. The latest wireless technology has been installed so that the hospital is paperless, that is, it uses advanced communication technologies that provide both medical professionals and patient’s better access to relevant medical records and research data. Clinical staff has access to electronic patient charts at every bedside. Patients and visitors have wireless Internet access throughout the building. And, wireless digital technology makes it possible to boast a film-less imaging environment. At

Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in

Westwood, J., 2002, The Marketing Plan: A step-by-step Guide. 3rd ed., London, Kogan Page Limited, p

Consequently Marketing Communications Plan is the marketing plan which promotional plan incorporates two or more integrated marketing communications mediums aiming to reiterate the same goals and objectives. Marketing Communications Plans are considered by many professionals as an excellent way to effectively communicate with target audience. The development of a cohesive and integrated marketing communications plan demands the adoption of a systematic process to ensure that all dimensions of the plan are carefully and considered (Yeshin, 1998, p. 70). the