Placebo And Red Bull Experiment

• The Red Bull energy drink is a functional product developed especially for periods of increased mental and physical exertion.

The Wingate Anaerobic Test is used to evaluate anaerobic cycling performance. This study was undertaken to determine whether there is a relationship between peak power and fatigue index for endurance (n=9) vs power (n=4) athletes. A total of 13 subjects, including 8 males and 5 females, were included in the study. The subjects were divided into sporting types, such as endurance and power. Data collected from the Wingate test included peak power (W), mean power (W), time to peak (S), minimum power (W) and fatigue index (%). When the peak power and fatigue index were considered together for endurance athletes, a significant relationship

With this knowledge, the Red Bull company knowingly began advertising at gyms, night spots, and to a very wide demographic of people. Suddenly not only athletes were targeted by Red Bull campaigns but so were high school and college students, people on the go, employees, and those who went to night clubs on the weekends. Popularity caught on quickly and many abruptly switched from coffee in a cup to Red Bull in a sleek, cool, blue and silver can. Students that have been interviewed in the past say that they choose Red Bull because its tastes better than coffee, it's the same price as Star Bucks, it is refreshing, it gives them

(Graham, 1998) This shows the importance of caffeine in endurance sports such as cycling, running, and soccer which require a great deal of physical stamina in order to compete successfully. Studies also show that caffeine has very little affect on athletes requiring quick burst of energy such as sprinters and swimmers. Also caffeine has been known to decrease fatigue in athletes, which plays a physical as well as psychological role in the performance of an athlete.

With countless reports of people being hospitalized after chugging down a Red Bull and other energy drinks, the company fails to warn possible customers of the energy drinks potential negative side-affects. And only focus on the glamorous up-side of Red Bull. By not telling the whole story, Red Bull Corporation trick anyone viewing ads about Red Bull. Which is especially important to note when most Red Bull consumers are teens and young adults. The negative consequences of drinking to many Red Bulls, are heart attack and comas to name a

This study focuses on the effects of ingested caffeinated energy drink compared to placebo in three different sports, rugby, soccer, and volleyball. Each sport had a dissimilar number of participants, including male and female. The effects were analyzed under different circumstances in each sport performed. A few materials were used during the activities to monitor precisely the changes in all participants’ bodies. This study illustrates significant positive changes and improvement in all participants’ performances when they ingested a caffeinated energy drink.

Red Bull targets only a particular segment of market and therefore makes its product only available at those places where the target can be reached. The energy drink can be bought at colleges, supermarkets and is mainly associated to extreme sports. In particular, the energy drink has also known a tremendous success in India, where the segment is the fastest growing in the category, due to India’s youth centric population and fast urbanization. Red Bull was actually the brand that created energy drink category in India (Docstoc, April 2012).

Thesis: Caffeine can have many different effects on the body depending on the amount of consumption.

Ever since Red Bull entered the market in 1997, there's been a boost in the sales of these caffeinated energy drinks. These are marketed to increase energy, aid weight loss, improve stamina, concentration, and athletic performance, some even claim to give you superpowers. But not a slight hint is given to the consumers about the high caffeine amounts in them which can lead to serious consequences in both adults and

An independent samples t-test was conducted to examine the difference between experimental conditions on test performance. The results indicated a significant difference between participants who consumed the caffeinated beverage and participants who did not, with participants in the caffeinated group (M = 7.64, SD = 2.41) performing worse than participants in the non-caffeinated group (M = 9.81, SD = 3.16), t (97) = 2.14, p < .05.

These manufactures will grab young people attention who are in need to increase and improve their concentration, reaction speed, and emotional state; but they fail to acknowledge the side effect of their products, such as being very tired after several hours of “sugar rush”. An over dosage of Red Bull cause a twenty-eight years old man to have a heart attack (Richards), this incidents is one of many that prove to us that this dangerous products should be banned from super markets and other easily accessed places for younger generation.

Various studies have been conducted in attempts to connect the use of caffeine with increased endurance levels. Graham and Spriet (1995) conducted a double-blind test involving eight endurance runners. Each participated in a control test previous to the study in which they ran a prescribed distance, to the point of exhaustion. All ate similar meals and abstained for caffeinated substances previous to the trials. Over a four-week period, each runner returned to the laboratory to run the prescribed distance while intravenously being given varying doses of caffeine. A blood and oxygen sample was collected every fifteen minutes during the run in order to record the time span until physical exhaustion was reached. The results confirmed that low doses of caffeine caused a drastic increase in endurance levels, while not altering the epinephrine (or adrenaline) levels. Also, large doses of caffeine caused great increases in plasma epinephrine levels while only slightly altering the endurance levels. This test, therefore, supposes that small doses of caffeine, when compared to

As well, sport drinks have the ability to provide a subject with an increased amount of endurance for their exercise. One reason why sport drinks have this capability is due to the carbohydrates found in the beverages. These carbohydrates exist as either of two sugars, sucrose and glucose-fructose, which provide the energy for the body that makes sport drinks better to use during exercise than water (Tsintzas 155). Carbohydrate consumption allows athletes to work harder for longer periods of time and to feel better while doing the exercises. A recent study determined that runners who had only water to drink lost speed during the race compared to those who had sport drinks. Also, performance time was faster in runners who consumed the sport drinks as opposed to water. It was only during the final 17.2 kilometres of the race that the performance times began to differ and the runners who drank the sport drinks ran faster (Tsintzas 156). Furthermore, the exercise intensity was higher towards the end of the race from those runners who had the sport drinks. As with most performance enhancing implements, sport drinks have potential drawbacks.

Each trial consisted of two hours of steady state cycling at 70% VO2 peak immediately followed by an all out time trial. Study A compared placebo (no caffeine), caffeine before the trial (precaf), during trial (durcaf), and cola as a replacement for a 6% CHO (carbohydrate/sugar) sports drink just before the final time trial. Study B was similar to study A, but moved up the cola drink intake to allow the athletes to consume the cola at a rate that simulated race conditions. Study B also compared decaffeinated 6% CHO cola (control), caffeinated 6% CHO cola (Caf), decaffeinated 11% CHO cola (extraCHO), and caffeinated 11% CHO (Coke). This allowed determination of whether effects were from caffeine, increased sugar content, or some combination.

Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the brand that created the energy drink category.