Plan The Integration Of Promotional Strategy For A Business Or Product Essay

1521 WordsJun 9, 20157 Pages
Table of Content Contents Page No. Company Overview 02 Solution of Learning Outcome - 04 03 – 09 Appendix 10 Reference 10 – 11 Bibliography 11 LO- 4.3: Plan the integration of promotional techniques into the promotional strategy for a business or product. LO- 4.1: Follow an appropriate process for the formulation of a budget for an integrated promotional strategy. LO- 4.2: Carry out the development of a promotional plan for a business or product. LO- 4.4: Use appropriate techniques for measuring campaign effectiveness. The personal care brand CINTHOL started 1952, in India as a first deodorant and complexion soap brand by Godrej. The philosophy of CINTHOL has summarized in the word

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