Planet Shrimp Case Study

Brine shrimp have survived successfully since the Triassic period, around 200 million years this has been possible through their unique adaptations which have enabled them to avoid predators and suit their environment. They are pretty good at surviving except in space (who knew radiation isn’t good for shrimp). One of the best adaptations the brine shrimp have is their ability to survive in waters of very high salinity (up to 25%). There optimal levels of salinity are 3-3.5% but they are rarely found in waters below 6-8% salinity for the same reason this adaptation is so good, no predators occupy waters with this level of salinity. With this adaptation they are protected from much predation and have very few predators except for birds. Another reason there environment is good for their survival is that it is so widespread. Salt water lakes are found all over the world.

New England Seafood Company executives face a potential two-stage plan to move into the freshwater catfish market because of the banned oyster harvesting along much of the Atlantic and Gulf Coasts, and increased competition from foreign producers.  These factors have resulted in significantly lower yields for New England Seafood.  In order to stay in business, New England Seafood Company needs to look at harvesting and processing something other than seafood.  New England Seafood Company looks to

Reaching a length of up to 5.5 centimeters (or about 2 inches), the bigclaw snapping shrimp is the largest member of the family Alpheidae, which are also known as the pistol shrimp. It is found in water up to 30 meters (98 feet) deep from as far north as North Carolina’s Outer Banks to the Brazilian coast. It also is able to survive in areas of rapidly different salinity; A. heterochaelis has be found in environments that range from mesohaline (having a salinity of 5 to 18 parts per thousand) to hyperhaline (having a salinity of 40+ ppt). This means that it lives in environments that range from brackish to seawater of above average salinity. It is most commonly found in areas where cover can be easily found during the day, such as an oyster reef.

Plankton displays amateurish thinking by failing to stealing The Krabby Patty Formula with “Plan Z”. For example, when Plankton first discovered Plan Z, he did not realize that there even was a letter after “Y”. After reviewing all his failed plans, A-Y, Karen mentioned the letter Z. This shows his lack of knowledge for all the plans Plankton may have laying around. Another example could be when Plankton poorly framed Mr. Krabs with a note and a voicemail pretending to be the person who got the crown from Mr. Krabs to then gave to Shell City. Even though it worked out in his favor, he could of made it more believable. Plankton’s style of framing Mr. Krabs demonstrates elementary school thinking. Another example could be when his plans starts

“They see something, walk up to it, pick it up, and maybe beat the crap out of it,” says Justin Marshall, referring to a commonly unknown creature called the Mantis Shrimp. This species often goes overlooked and unnoticed by most of the world and not just because it only grows 2-7 inches (“Peacock Mantis Shrimp” 1). Since it is such an unknown animal, many people do not know what it is or what makes it remarkable. How can the small mantis shrimp, a crustacean whose appearance is more like that of a clown than a ferocious beast, be worth noting in the different fields of science? They are more interesting than they seem. Mantis shrimp possess a vast array of fascinating physical features that set them apart from other sea-dwelling animals: their clubs

The Mantis Shrimp is a mid sized crustacean that can grow up to 3 to 18 centimeters in size. It is known for its bright colors of blues reds and greens, they are primarily green on the belly it has bright reds and oranges on its legs and spots on its framework, while a bright blue is on its eyes. Females are almost always more orange and red than males which are in more various colors. Their spears or clubs are what define this species, these clubs are what mantis shrimp use as a deadly weapon, they can accelerate these clubs at the speed of a bullet from a .22 caliber rifle. Their eyes can see 12 different color waves the most of any animal discovered on earth. They make their homes by burrowing into the ground or finding old burrows left

Item or food picked: American Lobster (Homarus americanus) The Lobster is one of the most valuable seafood exports around the world. With a reported value of $ 1 billion worth of exports and a general upward trend of desire (See figure 1), the lobster might be one of the most interesting foods in the market [1]. In addition to being one of my favourite foods, the reason why I chose to talk about lobster is because it is one of those foods that remind me of my childhood, as I spend some of my younger years living in Maine. This animal that is only found in the Atlantic cost of North America, with its main exporters being Maine, Nova Scotia and New Brunswick.

The last things that have some effect on the shrimp habitat is the weather. For the last two to three years we have been in a drought. This can also cause the stream or creek to been dry up or low on water. When the stream dry up can cause the whole habitat to an end. Also when we in a drought with little to no rain the shrimp can’t survive due to the water is not moving from other end of the stream. The water is not moving then the shrimp doesn’t have a lot of food source to eat.

Planet Shrimp wants to use ‘clean’ shrimp as their main point of differentiation, highlighting their closed-loop aquaculture process that does not involve toxins and ensures environmental sustainability throughout. As consumers are continually concerned about knowing where their food comes from, the safety of their food and price point, Planet Shrimp should understand how to educate the public about the ‘clean’ shrimp movement (The Canadian Press, 2014a). To achieve this, Planet Shrimp must answer the question:

The Mantis shrimps has an important role in marine ecosystems, like keeping some types of fish from over populating and having a much richer overall species. Mantis shrimps are also very sensitive to anything that is polluting the area or habitat that they live in and for that very reason is why they are good bioindicators for pollution on the coral reefs. Mantis shrimp also inhabit coral reefs in marine and aquatic ecosystems. They like to live in burrows in sand, rock, or coral. They live in tropical and subtropical shallow waters near the coast about 3 to 40 meters deep so about 10 to 130 feet deep into the ocean. The water that they make their habitat in is warm, with temperatures of about 68 degrees. The deep and tropical oceans are full

Frog’s Leap Winery is located in Napa, California has recently made steps to become more socially responsible and self-sustainable. This case analysis will study the effectiveness of the company’s newly implemented strategies and provides constructive feedback for the company. The winery industry is highly populated and Frog’s Leap Winery is only one of the thousands that consumers have to select from. The current market is very health conscious and these “green” consumers focus primarily on “Lifestyles of Health and Sustainability. The company has expanded it’s vineyards and increased it’s net sales with the past 10 years by emphasizing to the importance of the “triple bottom line,” which the

A. Executive Summary: Neptune Gourmet Seafood is currently struggling with what appears to be a temporary problem of excess inventory. A combination of new coastline regulations and an investment in new fishing vessel technology and freezer trawlers has increased their average catch size while demand in the current segment has not grown as quickly. The Neptune management team is faced with a decision of how to clear out its excess inventory that is not moving fast enough under its Neptune Gold branding. My recommendation is to launch a mass-market product under a different product line in order to monetize excess inventory and position Neptune to capture more of the North American seafood market share. Going forward

Shrimp has surpassed oysters on the fancy foods list, as their became the ideal food for a fancy party. From coconut shrimp, to shrimp cocktails, anyone who is anyone needs shrimp at their next shindig. The problem? Shrimp is one of the most unsustainable ocean creatures out there. With ten pounds of bycatch for every one pound of shrimp, this energy intensive fish makes trolling the ocean not an easy task. Thus why 90% of shrimp is imported from other countries. Other fish like

These fishermen who are perhaps the first in line of the supply chain would know best how to promote sustainability and save these seafood from extinction. However, many of their may lack the expertise or capital to take these initatives. Walmart can have programs where they reward their suppliers who come up with innovative ideas to promote sustainability. These ideas should also be supported and funded by

In food service it is important to realize and address hot button issues within the industry to begin to understand what the target market wants, increase revenue and decrease cost centers. In researching the increasingly pressing issue of food sustainability in global food service it was discovered that implementations are initially expensive and require large amounts of dedication but are ultimately huge factors in increasing brand loyalty and recognition and gaining popularity within the “green” market segment. It was the goal of this paper to outline specific concerns posed by the issue of food sustainability as well as methods of the industry’s participation in its solutions and to analyze the progress made to increase awareness of