Planned Behavior Theory

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The Theory of Planned Behavior (TPB) is constituted of the three constructs namely Attitude, subjective norms and perceived behavioral control and this theory has been used widely in many domains to understand the social problems (A Conceptual Framework of Extending the Theory of Planned Behavior : The Role of Service Quality and Trust in the Consumer Cooperatives). The areas where TPB applies are wide ranging like online privacy protection, consumer relations, health sector, to name a few (Predicting Facebook users’ online privacy protection: Risk, Trust, Norm focus theory, and the theory of planned behavior). TPB originated from Theory of Reasoned Action (TRA). But TRA held some limitations like it emphasized on behavioral intentions rather than on attitude. Therefore, a new theory TPB emerged and a new constituent was added to it “Perceived Behavioral Control” (Technology Acceptance Model : A Literature Review). Technology Acceptance Model (TAM) was introduced from the derivations of TRA and TPB. It reflects the behavior of people in accepting or rejecting any technological model. In TAM, subjective norms were removed and…show more content…
In this research, attitude, PBC and intention played important roles, but not subjective norms. Rather, a new element called “level of technological awareness” was added (Applying the Theory of Planned Behavior). The research conducted in IT field utilizes TPB to understand the relationship between the factors that lead to unethical use of IT. (The Behavioral Roots of Information Systems Security: Exploring Key Factors Related to Unethical IT use). The theoretical model suggested by TPB has been used in the research to assess employees’ acceptance of the information security system (Future Research – Utilizing The Technology Acceptance Model to Assess the Employee Adoption of Information Systems Security
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