Planned and Emergent Approach Finding a Balance

Planning consists of competitive moves and business approaches developed to attract, please customers, conduct operations, grow the business, gain competitive advantage, and achieve performance objectives (Huidan, 2011). There are three steps to planning. A manager must be able to decide what goals to pursue, the best strategy to achieve those goals, and how to use their available resources to achieve those goals as efficient as possible (Bethel University,

Most markets are highly competitive, even if there are only a few organizations offering the product – the competition is for both initial and repeat sales. And of course, all organizations want their “slice of the pie”. With new adventures, however, come large risks. A successful company knows beforehand any issues that might arise so as to best plan how to deal with

An emergent strategy is a retrospective approach to learning what happened to your prospective strategy and identifying various new market conditions. By looking backward organizations can see the various patterns in the market and adjust their strategy accordingly. An emergent strategy is one that can quickly adapt as preferences change and competitors strategies come to light. The current healthcare market is a great example of environments where emergent strategies are necessary; consumers can change their opinion quickly. With the formation of Medicaid Managed Care and open enrollment, an organization that takes a prospective strategy of capturing newly insured will need to use an emergent strategy to see if they actions are working or if adjustments are necessary. There is a short window of opportunity before placement into a managed care program, or purchase of insurance and those consumers that take action can change their healthcare preferences quickly. By using an emergent strategy, a hospital can see where it

In summary, what distinguishes premeditated learning from all other kinds of business planning? In a word, “competition” and the advantages to having a plan. Think of it this way, without competitors there would be no need for a strategy. Additionally, strategies are used to alter a company’s strengths to that of its competitors in the best way possible. On the other hand, even with the best of plans, there are always unforeseen challenges. The author is challenges the reader to be innovative when assessing how to handle situations within your organization. It is through individual factors, formulated models and work experiences that they felt the reader would have a better understanding of business strategies. Last, the only constant in life is change and in order to be a competitive company you have grow with the times.

The processual approach is an emergent approach to strategy – rather than intended, designed and forethought, the direction that the firm is going in emerges from the everyday decisions that are taken at the time. The strategy is really something you can see that has emerged from the previous actions the firm took; rather than decisions being taken under the guidance of the strategy, the

Planned Strategy: The main feature of this strategy is that formal plans and precise and very

Cadotte, Ernest R. & Bruce, Harry J. (2003). The Management of Strategy in the Marketplace.

Companies over the years have been able to grow and expand their business with proper execution of a successful strategy. When a company plans a new strategy, there is a high risk of failure. Proper planning and execution are some ways for companies to mitigate the risks of expanding into new markets or even internationally. What went wrong?

In order for a company to find a successful strategy companies need to know how predicable their situation is. The articles states two critical pieces are predictability and malleability. Using those two pieces along with the four styles explained: classical, adaptive, shaping, and visionary.

Some students feel that college life is like walking a tightrope -- with many conflicting activities vying for your attention and time. You have your academic workload, your growing social circle, your friends and family back home, work and/or school decisions to make, your physical fitness to monitor, and your spiritual well-being to nurture. Add to these things, roommate problems and boyfriend/girlfriend relationship issues and you may at times feel overwhelmed leaving you pondering as to how you can cope? Well Finding balance in my case starts with setting realistic goals for I have found that when I set goals that are too high, it ended up wearing me out, leaving me frustrated and disappointed and on the opposite side of the coin when

Emergent approach believes in continuous and natural growth of change. It motivates the organisation to flourish in an unpredictable environment. It sees change process as something that unpacks and arise from various factors and situations occurring in an organisation (Burnes, 2009). It stems from the belief that change cannot be planned because there are lot of unforeseen events and unintended outcomes that can occur during a certain amount of time. Bernard burns (2009) defined it as “Emergent change is based on the assumption that change is a continuous, open-ended and unpredictable process of aligning and realigning an organisation to its changing environment”

The planning school of thought is a strategy that emphasizes the need for an organization to ensure that its business strategy is in alignment with the environment that it operates. In other words, an organization’s strategy must ‘fit’ the environment that it chooses for a business operation. A meticulous analysis of both the internal and external environments is considered in the planning school of strategy. Furthermore, the planning school of strategy often requires details that could probably make an organization not flexible to a market even when conditions demands flexibility (Barnat, 2014). Additionally, this strategy employs organizations to implement various marketing theories and Product Life Cycle in understanding the maturation of the market so that with past trends coupled with

For example any planning undertaken by Ryanair for new routes or planes would follow the prescriptive model as the objective would have been defined beforehand and elements such as finance will have had to have been agreed before any purchasing goes ahead. On the other hand emergent strategies may be in place for things like training and development where elements can be discovered along the way for example if an issue arose where staff needed more health and safety training then the training programme could be redirected. Ryanair, as already stated, follows neither strategic approach religiously and possesses a strategy unique to their organisation, which has identified their needs and objectives. However their approach to strategic management isn’t unique in itself as the majority of organisations will tailor strategies to suit their business’ own individuality.

In this case, I can see that whatever the advantages are, companies should continue improving their skills and strategies to adapt the requirements from customers and market. Like new world wine player, the companies need to focus on research on marketing firstly, and then make distinct policy to various levels of consumers. At the same time, the new entrant has to own their unique way to

Westwood, J., 2002, The Marketing Plan: A step-by-step Guide. 3rd ed., London, Kogan Page Limited, p