Planning And Decision Making Of Starbucks

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Introduction To: Ralph Ferens From: Bren Diaz Ng 30th May 2016 Table of Contents; Page Cover Page 1 Table of Contents 2 Introduction 3 Motivation 3 Planning and Decision Making 4 Restructured Organization 5 Conclusion 7 References 8 Introduction “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” (Starbucks, 2013). That is the mission statement of Starbucks. Whenever you think about who has the most premier cup of coffee or the most mouthwatering Frappuccino, you can’t help but visualize the green twin-tailed mermaid coffee icon. With more than 21,000 locations in 66 countries and revenue upwards of US $16.44 billion…show more content…
The company is posting higher profit margins every year, and the company 's health care costs, despite the extensive coverage, are well within the national average.” (Guilsborough, Eng., Wellens Pub, 1997) Considering this, Howard Schultz gives his employees more incentives to love working in Starbucks. He sees that rewards and benefits help retain skilled and dedicated workers to solidify the foundation, which will promote better job performances and evidently to a successful business. This not only increases morale but also motivates and increases the appeal to work for the company. In addition, this decreases turnover rates. Attractive benefits from a company is not always easy to find, which can help build a tight-knit team of cohesive members who will work to together for years. These are quintessential examples of driving forces. Whilst training programs and career counselling are for the employees who show restraint to succeeding goals. Schultz’s as a leader shows great application of motivation techniques from his choice in investing in people. Planning and Decision Making When the financial crisis occurred on 2007, Shultz fought hard to recover value of Starbucks shares. In 2008, the financial crisis worsened, and Starbucks saw its worst result when its share price was quoted at $7.17 on November 20. (Jody Shee, 2015) “The main problems he found: increased competition, a drop in the number of clients, a lack of
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