Planning, Organising, Leading, Controlling in an Organisation

By analysing those elements stated above, it is likely that the higher authority could evaluate the organisations in terms of its strategic performance level which would definitely lead to a better overall understanding on

DHL is also the specialist for services that include fast shipments to the far and hard to reach corners of the world, with hubs situated in Nairobi and Bahrain. TNT’s focus lies on international markets as well, however focuses its efforts on Europe. Another second tier player is BAX Global who specialized in business-to-business heavy cargo. Earlier BAX Global was focused on the market for overnight letters, which resulted in large losses, till the strategy was shifted towards heavy cargo. The company RPS does not offer overnight delivery but focuses on two-day delivery and a cheap group network with a sophisticated information technology, targeting price-sensitive business customers.

A Brief Overview of the Vision and Values of the Company: Collins and Porras’ Vision of the Main Components of Core Ideology and Envisioned Future

There are many ways to define leadership, but perhaps the most laconic as well as accurate definition is presented in Peter G. Northouse's Leadership: Theory and Practice book (Northouse, 2013, p.5): "Leadership is a process whereby an individual influences a group of individuals to achieve a common goal". Individuals, engaged in leadership, use influence to solve challenges, which the groups under their leadership face, in order to succeed in their common goals.

Describe the values and experience of this unit and how the knowledge gained may help in your managerial techniques in the future. (Around 300 words)

Firstly, Airborne Express chose its customer very selectively and pursued a emphasis on low price strategy. The main target customer for airborne was the high volume, frequent, service; consistent with flexible environment and price is the main competitive weapon. Airborne was essentially the custom solution logistics providing for larger companies and therefore, they did not target the masses. By focusing on large accounts, Airborne could use its ground capacity more effectively. Airborne delivery drivers dropped off and picked up far more packages per stop than do the drivers of companies that focus on serving smaller customer and individual customers. This helped boost productivity and lowers costs and make a profit at a price. Secondly, the strategy of concentrating on corporate account was strong point, since it leads to better capacity of operation and lowers the cost. The company’s incentive systems were designed to rewards employees for meeting the dual goals of high productivity and reliability. Airborne’s national and international tracking systems were the best in the industry. These assisted Airborne to tell customers at a moment’s notice where in the system there packages are. This helped improve reliability and build brand loyalty. The same information systems helped Airborne to efficiently manage its billing system, thereby lowering costs.

In this strategic management assignment, we will see how organization achieve and sustain competitive advantage. As the global leader of the international express and logistics industry, we will study how DHL has gained and achieved in sustaining its position in the logistics sector. To do so, the report will be cut in two parts. Firstly, an introduction will present, explain the subject and then expose

We are continually guided by our mission to meet the specific needs of each of our specialities. Our staff is constantly updated on the latest logistics services while promoting quality customer service.

It is widely known that logistics is the life blood of anything major. The logistics and transportation industry in the United

Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, Air Asia X, Thai Air Asia, Indonesia Air Asia, Philippines Air Asia and Japan Air Asia.

To conclude, the Cathay Pacific Airways is famous and a top leader in Hong Kong. The company did a great job in service quality and communicating with customers with different channels. It spends a long time to build up the relationship with loyal customers, while providing some promotions to attract the new customers and develop new target markets of the company.

It is known to us, “in each industry, the customer is god, is operator's food and clothing parents.” This tells us that customers are important to organizations. With the current intense competition in logistics nowadays, most companies can provide high quality goods, even are willing to cut down prices if reasonable. However, how can suppliers gain a competitive advantage when high quality is expected and price must be maintained at a level to generate a reasonable return? In our views, it is no doubt that how various supplier service activities are valued by customers, more specifically, that is, the ability of logistics

Logistic Today (2006), DHL, FedEx, UPS Expansion of Service To and In China [online], Available at:

The improvement of its operational efficiency through the industrialisation of processes and the pooling of resources The development of internal synergies Attracting talents and developing best practices in terms of management A constant and reinforced vigilance on risk control

Other core strategy is flying to win customer and by observing and studying the non-financial aspect during the implementation of BTP1, they succeed in maintaining the customers’ value. This resulted in MAS receiving 11 non financial-awards during this phase including 5-Star Airline Award, 2006 and 2007 from Skytrax, Best Airline to Asia, 2006, Travel Weekly Globe Award and numerous cabin service awards from Skytrax, Readers Digest