Planning The Global Business Enterprise

1309 Words Jul 28th, 2015 6 Pages
Phase One: Planning the Global Business Enterprise
1. Identifying Global Business Opportunities The aircraft industry in The United Arab Emirates (UAE) is growing exponentially, both for commercial and military aircraft operations. Demand is strong for aircraft equipment, parts and services and there has been significant investment in establishing domestic MRO (maintenance, repair and overhaul) facilities in the region. “Opportunities for U.S. companies include fleet equipment, parts and services sales to both operators and leasing companies; sourcing aircraft parts and components, including advanced aerospace composite structures and components; and building MRO facilities and capabilities” (UAE Embassy, 2015). According to the International Air Transport Association (IATA), international airline traffic is estimated to increase 49%, representing an additional 13.3 million travelers within the UAE (IATA.org, 2009), and PricewaterhouseCoopers has reported that by 2015, the UAE would have more commercial aircraft than Japan (Moody, 2011). This presents viable opportunities for U.S. companies working in this space and offers a point of entry for Aviation Maintenance International’s (AMI) commercial MRO line of business. AMI’s most promising opportunity may be entering the market by means of a joint venture. The Tawazun Economic Program provides a channel for AMI to establish a relationship with Lockheed Martin Corporation, a military aviation MRO. The program’s goal is…
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