Planning and Strategies

956 WordsFeb 5, 20134 Pages
SWOT analysis: Strength 1. The four marketing majors were so interested in marketing planning and strategy and was working hard towards it in making the project successful and started a small business that could fund their graduate school students about $2500 per year per student. 2. Product selected had no competition at FAU because the sports calendar market was an untapped market. 3. Advertising the product and also for generating additional sales they rented a booth at FAU events. Weaknesses 1. Since the product was being to launch for the first time in market at FAU, they were not sure if the market would accept it or reject. 2. There were only two months in the fall to sell the calendar which could retard…show more content…
77.87 % of respondents preferred the calendar to coincide with school start year. Hence the calendar should be made accordingly. Pricing: A survey conducted tells that, students prefer to buy the calendars when the price is $8, around 20% or 4,840 students will like to buy the calendar. The price of $8 will also undercut bookstore price of existing calendars. As far as the quality is concerned, we recommend a heavy stock similar to that of U of C which has the most attractive calendar and also to be same as that of U of M which had higher revenue per student. Promotions: We have understood that the booths to sell calendars need to be set near events where high female students are present. An article about the new upcoming FAU calendar need be published in the FAU news letter. This will give some free publicity the new calendar. Some flyers need to be printed, and posted and handed out around Boca Raton and Davie Campuses. Summary: It is better to publish large size heavy stock $8.00 calendar with both male and female athletes. The calendar needs to match the school starting year. Both Boca Raton and Davie campuses are the target markets for the

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