Recommendation Plant Nutrients Inc. (PNI) is operating in an industry requiring constant innovation in order to combat declining prices. In the case of PNI, it is critical that Brian Dunwoodie acknowledge where the company’s competitive advantage lies, and continue to leverage PNI’s ability to sell to small farms well. PNI should incorporate a seed business into its current business model through a strategic partnership with Larson Seeds, giving PNI the ability to offer a complete agronomic input package. The addition of a seed business will position PNI for continued success with small farms, as well as provide a tool to grow their business with medium farms, which account for the majority of crop production in PNI’s market area. …show more content…
Plan Of Action The detailed plan of action can be found in Exhibit 3, in the form of a Gantt chart. The principle actions to implement this alternative include: 1. Entering into a partnership agreement with Larson Seeds 2. Investing in and developing a Research & Development division 3. Hiring and training a new technical expert 4. Building a marketing program to promote sales full input bundle PNI should focus their increased promotional budget on providing additional resources and incentives to the sales force to leverage during direct selling efforts. The sales force will need to get current small- and medium-sized customers to add seeds to their existing services, and form new relationships and contracts with additional medium-sized farms.
Exhibit 1: VRINE Analysis of Alternatives Fertilizer Push Decreasing Growth With Wholesale Prices Large Farms Business Valuable Rarity Inimitable/ Non-Substitutable Exploitable Yes No No Yes1 No
Add Seed Business
Add Precision Agriculture Service Yes Yes3 Yes No4
Yes Yes2 No Yes
Reorganize Sales Force Based On Customer Segment Yes Yes Yes
Exhibit 2: Analysis of Alternatives Strengths Push Fertilizer • Established presence in fertilizer and Growth With Large chemical businesses Farms • Large farms purchase large amounts of fertilizer yearly • Proven
NutriGrow is a Canadian owned and operated agricultural company, currently operating in the province of Manitoba. The organization has been in business for 60 years and has experienced relatively slow growth, until the introduction of a new product, which turned out to be great success to large agri-businesses. Based on the new products’ success, NutriGrow has made a strategic decision to market this product internationally, with the expectation of increase business activity over the next decade.
14. Dietary supplements do not require government approval before entering the market, and manufacturers alone decide whether their products are safe and effective.
1 Farmers may not totally understand the product value. They may not easily accept new product that they have never heard about.
When I was growing up I was taught how to hunt, fish and trap animals for food as well as being fed an omnivorous diet, but today I have found that I no longer need animals in my diet. The Vegetarian Times recently found that out of the 311 million people in the US, 7.3 million eat a vegetarian based diet and 22.8 million eat a vegetarian inclined diet. Over the past century people have begun looking into the health implications of plant based diets as a way of improving their health and increase their longevity. This research paper is intended
farms to keep their prices low, can eventually cause the market to fail. (58) The article The
This experiment, which was used to explore the Theory of Evolution created by Charles Darwin. The use of natural selection was apparent in the artificial modification of an organism's traits which aided in this investigation. Through this experiment the Wisconsin Fast Plant was used. It is a fast-growing organism developed to improve the resistance to disease in cruciferous plants. This plant aids scientist in the exploration of environmental effects on population due to the speed to which is matures and reproduces. Artificial selection was stimulated by the selection against plants with few hairs(trichomes). Trichomes create a wider variation which means it is polygenic. The plants that had only a few trichomes were
There is a lot of speculation as to why this trend is happening, however the most common held belief is that there is no money in the agricultural industry and if you want to be successful you should look somewhere else. If we are to save America’s most important industry it starts with preparing now.
them when they are ready. With the increase in farmland, this means the farmers will have more
producers as well as the fact that individual farmers are simply too insignificant to affect an
The environment in which Armor Seed faces can be grim at times. Companies in the agricultural economy are finding ways to reduce costs in order to survive this recession. Through all of this, the input sector continues to post significant profit margins and high volumes of sales. In this particular area, Armor is what the Boston Consulting Group Matrix would call a “star” because they are experiencing growth from new customers and they have a strong market presence in our area. By including a number of different crop seeds, we can predict that Armor will continue to expand
Proper nutrition is one of the most essential elements to being healthy and living a long life. People deal with food every day, and food has been a part of life since the beginning of civilization. What we eat becomes our diet, and our diet plays a major role in deciding how healthy we are and how well our body functions. Without proper diet, our body cannot carry out the functions it needs to perform. Most people have some common knowledge on what is good and what is bad for the human body to consume. Fruits, vegetables, nuts, and grains are some common items people think of when they think of healthy foods. However, it is not enough just to know what foods are good for your body, it is also important to understand why certain foods are
Today that push of farmers to leave their rural areas and move to the city can be associated with an inability to compete with large corporations. These large companies have the resources and ability to undercut and
Coxe has studied the sector for more than 35 years as a strategist for BMO Financial Group. He says it didn’t have to come to this. “We’ve got a situation where there has been no incentive to allocate significant new capital to agriculture or to develop new technologies to dramatically expand crop output.”
Gardening is a beneficial aspect of anyone’s day to day life. It’s something that is enjoyable for the elderly, young children, single people, and married couples. Gardening is also a way to bring the family together. Whether the garden is for aesthetic or utilitarian purposes, the hard work put into the garden is worthwhile. Gardens can provide financial relief, a healthier diet, and a healthier lifestyle. Gardening could also be a great life lesson that is carried and passed on through generations.
Organic agriculture is the oldest type of agriculture there is. Many people don't know exactly what has to be done to say that you are farming organically, these days. Organic Agriculture has been increasing in size over the past few years as more people worry about what they are eating. Many people donít know what it exactly means to be farming organically.