Today, the industry of plastic surgery plays an important role in the market of aesthetics, in 2014, 15.6 cosmetic surgeries (minimally invasive and surgical) were performed in the United States, which represents a three percent increase from 2013 (American Society of Plastic Surgeons, 2015). According to Holliday and Cairnie (2007), social and psychological forces are the main drives of the 21st-century phenomenon of plastic surgery. This phenomenon is linked to a “body ideology” in which women are trying to achieve the perfect body. They modified their physical appearance in order to fit with the aesthetics norms of society. Plastic surgery represents an alternative for women that are unhappy with the way they look. In the late 1980s and early 1990s plastic surgeries were already popular but, by that time women would not express explicitly their desire for big non-natural breast, a big breast that is “to big to be real”. Nowadays, women are looking forward for a “fake-looking” as a way of conspicuous consumption; they want to demonstrate that can afford an expensive surgical procedure to enhance their beauty. Plastic surgeries have become a symbol of status, success, wealth, and fame (Gimlin, 2013).
Egan and McCorkindale (2007), provide evidence to support the notion that there is a significant relationship between narcissism and vanity. Also, in their study they discovered that professional women are more likely to invest their money on services like massage, facials,
Although the media generates the idea that women have no self control, the media also provokes the misleading idea that women have no self confidence in themselves. Through the various messages and ideas that advertisement, television shows, cartoons and even books sell- women tend to lose self confidence in themselves, but the media tends to send the message that women already have no self confidence. In “Love My Neighbors, Hate Myself: The Vicissitudes of Affect in Cosmetic Surgery,” Virginia Blum opens up her articles with an observation about the sudden rise in the number of popular television shows about plastic surgery and the shift of increasing numbers of women that receive plastic surgery. In her article regarding the reasons women desire plastic surgery, Blum states, “...certain conventional cultural values had to be recruited on behalf of representing these surgeries not as vain and superficial but as a route toward glowing self improvement, not as acts of self-
In “The Pitfalls of Plastic Surgery,” by Camille Paglia, she argues that American surgeons are being too narrow minded with their work because they use the same models as a representation of what their clients can look like. She suggests that getting plastic surgery has become such a normal thing in America and that society pushes women to get work done in order to get that “perfect” look. Paglia also points out that plastic surgery has “leveled the playing field” with wives and their husbands mistresses (694). Also, she believes that plastic surgery is not only critical in keeping a job, but also in keeping a relationship. Although I agree with some of Paglia’s arguments, I view some of the issues differently such as, needing plastic surgery to keep a marriage, that plastic surgery is for non intellectuals, that Hollywood’s environment encourages women to change their looks, and that nothing good can come out of plastic surgery.
In the article “Plastic Surgery Junkies: Why Are Perfectly Pretty Women Getting Hooked” by Sally Davis, explained how perfect women are getting changes done to their bodies when it's not needed. She describes how people today are obsessed with their flaws and what people think about them just to fit in. She also said that the main reason people felt the need to change themselves was because of the use of technology and the idea of looking like a model and celebrity.
Thesis: Plastic Surgery has been a problem in American society. People shouldn’t feel ashamed of their body, their looks, or be insecure about any body part because everyone is beautiful in their own way. Problems of plastic surgery include expenses, health issues, and medical malpractice.
Plastic surgery is one of the most controversial topic today. But the real question is, what is the reason? Beauty is one of the main things America celebrates, and reality tv is slaving our minds into believing if you’re not pretty, you will not make it big, whether in the television industry or not. A study published by APF found that attractive real estate agents were able to sell homes at a higher price than marketers that were not attractive. Other companies have explored the matter, and they have found beautiful people tend to make money and get promotions more often. Jobs like modeling have destroyed most people’s self-confidence. When people began to complain about people being more beautiful than others, we came up with a solution:
Many consumers felt they looked very ugly, awful, unaesthetic or even dirty about particular body defects. In this case, it is not about changing a body part for the sake of looking more beautiful, it is an attempt to lessen a problem which has become an unbearable suffering for several people. The feeling of having small breasts or many wrinkles is no less devastating to a person’s sense of self than the feeling of being born with a deformity or coming to terms with a disturbing accident. Cosmetic surgery was a remedy to this suffering and patients felt this was an empowered act that presented themselves as courageous protagonists.
Before 1992 women would undergo silicon plastic surgery because that have undergone mastectomy. Perfectly healthy women also undergone silicon surgery to feel beautiful. The author argues that one don’t need to have a bigger bra size or to undergo any type of physical surgery to be successful. People undergo dangerous procedures in multiple country to be beautiful and to fit in. In china the upper-class girls clip their feet to be beautiful and to be feminine to the guys. In Africa they wrapped their head to get a cone-shaped head in order to be considered intelligent. The media has manipulated young the audience. They audience think since a lot of celebrities are doing it then its ok to do it. People persuade the Hollywood image to beautiful.
Images produced by the media will make people do almost anything to fit American standards of the perfect body. Plastic surgery offers a quick fix to help achieve this goal but no matter how much surgery nothing is perfect. Images produced by media, quick fixes and the outcome of the fixes are problems that women of all ages deal with.
In a society so consumed by the ideology of beauty, it makes sense as to why so many women these days undergo cosmetic surgery. The definition of beauty has long been obstructed and changed. In the past, if you look at the woman, you will see they are curvy, during this era being thin meant you were poor where as a beautiful and wealthy woman would be plump because she could afford fine dining. As society has changed, being slender has become the new trend, creating the idea that in order to be truly beautiful one must be thin. The movie stars in Hollywood, although most people realize the beautifying changes that are made to the pictures, this idea of 'beauty ' and 'desire ' still lingers in the mind of whoever comes across it. Our society is bombarded with several different ideologies of beauty but beauty is in the eye of the beholder. The beauty standards that have been set should not be what are shaping people around the world and influencing them to go through with plastic surgery. The use of plastic surgery has changed from a medical procedure used to reconstruct the wounded or people with birth defects to reconstructing something people do not like about themselves. Plastic surgery was used during WWI in 1910 and after the war, skin grafting grew. The first training program in the United States was in 1924 thanks to Dr. John Davis. In 1950-1959, plastic surgery was used broadly to repair cleft pallet. It wasn’t until about
We live in a body-obsessed culture. Women feel pressured to have the perfect bodies, and we believe so many lies about what a perfect body is from the media. Women are today influenced by images that we see in the media, and sometimes the influence is so great that we risk our lives trying to portray what we see. Across the board throughout different civilizations, there have been so many distortions of what the perfect body looks like placed in our minds by the media. Many people between ages 19 - 50 become obsessed with looking like the images they see delineated by the media. Women and teenagers what to look like their favorite celebrity, so they do plastic surgeries to portray what they
107) Second, magazines geared toward women often run stories focusing on the ordinary woman’s experiences with surgery of the benefits of surgically improving one’s appearance. Also, advertisements typically promote the benefits of cosmetic surgery using gendered stereotypes, with men represented as concerned with virility and professional competitiveness whereas women are investing in aesthetic improvements. Therefore, the idea of personal transformations and self-improvement is not particularly novel but standard approach that has become entrenched in mass media representations of cosmetic surgery (Adams, 2009, p. 108). However, the potential health risks are downplayed and negative outcomes are attributed to the unpredictability of the aesthetic results or poor surgeon selection. More importantly, these frames tend to diverge from the actual surgical experience, which rather being neat and instantaneous, is often complex and painful. Nevertheless, it is the media-mediated frame that dominates the broader social discussion of cosmetic surgery and often reduces it to a consumable lifestyle option as opposed to a complicated medical procedure fraught with potential risks and uncertainties.
Due to the constant controversy surrounding cosmetic surgery, women are under the impression that they are being evaluated on their looks because of how society portrays the ideal body image. Cosmetic surgery has emerged to be quite a common procedure practiced amongst women worldwide. According to American Society of Aesthetic Plastic Surgery [ASAPS] (as cited in Boulton & Malacrida, 2012) the United States of America spent over 10 billion on cosmetic surgery with more than 10.5 billion of procedures performed and women accounting for over 90% of the procedures compared to men. Evidence representing women as more users of cosmetic surgery illustrates the fact that women are more adversely affected by body shaming/discrimination compared to men. Procedures that were being advertised on the website campaign were; breast enhancements, liposuction, laser lift, cellulase, neck lift and a tummy tuck (Intergraded Marketing Agency, 2015). The following paper is going to analyze cosmetic surgery in women applying a feminist lens in analyzing the relationship between men and women when it comes to cosmetic surgery, how cosmetic surgery is relevant to women’s health, what message is portrayed to women through this advertisement and lastly, how cosmetic surgery advertisements attracts women resulting in them wanting to undergo the procedure.
Plastic Surgery has become a worldwide epidemic in today’s world. The number of plastic surgeries continues to increase since 2010. In today’s day and age, plastic surgery is one of the most popular and requested procedures. Females are opting to have plastic surgery because they dislike their body image. Society has impacted many people by brain washing them to believe that a person’s body has to be perfect. In order for one to be considered beautiful, television and media influence people’s perceptions of beauty.
We live in a society where people worship beauty. As far as recorded history people have gone to extremes to seek beauty. From foot binding in China to wearing strangulating corsets in Victorian era. People from different race and culture have experimented in every way possible way to look beautiful prior to this popular age of plastic surgery. It’s very common to hear people complain about their appearance, whether it’s their crocked nose, thin lips or flat chest. Remarkably, plastic surgery has been the solution for people who complain. Most people tend to think of plastic surgery as only cosmetic surgery and not as reconstructive surgeries. Plastic surgeries seems to be an invention of modern technology; however its roots lie in the ancient history of India. An Indian surgeon contributed towards the establishment of plastic surgery, it was intended to correct physical deformities acquired during birth, accident, disease or war. These surgeries did not gain the popularity it has today until the First World War. It was during the late 60’s, when doctors started realizing the endless possibilities of plastic surgeries. With the help of this surgery a trained surgeon can replace an amputate body part, remove skin cancer, get rid of unattractive scars and visible birthmarks or rescaling a nose or enhance body parts. Today more and more people from different age groups opt for plastic surgeries to obtain dramatic physical changes. These surgeries were envisioned to restore
Messages within the media indirectly contribute to the rising rate of plastic surgery. Desires to meet the idealisms of media representations are often so consuming that people demand plastic surgery despite all of its associated risks and controversies. To compensate for this up and coming surgical trend, technology has developed more reasonable and attainable options for the public. Millions of operations are now able to be performed on those wishing to fulfill specific gratifcations toward their own personal appearance and/or self-esteem. This is a serious problem in that people are unaware or just simply