Plastico Inc. Case Study

1418 Words Jul 13th, 2013 6 Pages
CASE ANALYSIS
CHAPTER 1
PLASTICO INCORPORATED

A case analysis statement presented to Ms. Nerissa G. Dela Viña a faculty of College of Business Development Economic Management
University of Southern Mindanao
Kabacan, Cotabato

As part of the assignment in MM 311 professional salesmanship

of

BACHELOR OF SCIENCE IN BUSINESS AMINISTRATION

by

JAYMICO L. ANTONIO

3-BSBA-A
Statement of the Problem

Sharon Stone did not manage his time effectively because she blames her alarm clock for not functioning well. As the result of it she did not meet David Kline in time which meeting is being set and she waited Kline to be available after he finished his current meeting with others. Stone also did not bring any sample to show to Kline
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She should consider that Mr. Kline have also meetings during that day. Kline have an interest on the company’s product but because of what Stone done, his interest will go to other company. In marketing, the company has the edge over the other companies because they serve high quality and durable plastic liners. There price would not affect their status because of all good benefits the costumers receive in patronizing their products. In production, the company uses right and assured materials to produce their plastic liners and they have customize process for the different colors of door liners. In finance, they allocate big budget for purchasing those raw materials and in return they set higher price than the competition which equal to their high quality plastic liners and other benefits the costumers will avail in choosing Plastico Inc. And in human resource, the company should choose qualified sales representatives which in the field of professional selling and train their hired employees well. In the case of Stone, stone is qualified for the job cause she undergone sales course in college and completed the company’s training problem but Stone is too confident that she did not consider the unexpected problems will come.

The opportunities and threats in the company are constant since opportunities and threats are external factors or in the external environment. They can’t control it but can adapt to its essentials which are:

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