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Playboy Enters, Inc. V. Wells: Public Figure Analysis

Decent Essays

Although courts have used different standard, lower courts have generally used the following four step analysis to determine whether a plaintiff is a limited purpose public figure: “(1) isolating the controversy and determining the scope of the public’s interest; (2) examining the plaintiff’s role in the controversy; (3) determining if the defamatory statement is germane to the plaintiff’s role in the controversy; and (4) analyzing the extent of the plaintiff’s access to channels of media communication.” However, there are still inconsistencies in the ways that courts analyze each prong. In addition to the plaintiff’s access to media, the role a plaintiff must play in a controversy to become a public figure, has also been topic of debate. One of the reasons for such debate is the every changing social marketplace. …show more content…

Although no bloggers have been plaintiffs in defamation cases, courts have decided a few cases in which the plaintiff’s Internet presence factored into the public figure analysis. In the case of Playboy Enters, Inc. v. Wells, the court held that an individual engaged in a trademark dispute “voluntarily placed herself in the center of the public controversy by making various media appearances, by commenting on the controversy in the media and on her website, and by listing articles on her website regarding the metatag issue.” While the court found the Plaintiff’s website relevant towards deciding her status as a public figure, it did not provide any reasoning for this decision or guidelines for establishing the role of a website should play when deciding future cases. The courts opinion did not establish how much weight website statements should have in determining limited purpose public figure status relative to statements appearing in traditional media outlets. (cilli should be

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