Playing The Pharmacology Game

This report is Part 1 of assignment for Marketing MBA 565-MBOL1 to Dr. Stephen Baglione

In our experience with Pharmasim we learned that Marketing decision making must be very sensitive and responsive to everything going on in the industry which is very complex. Consumer responses to marketing tactics can be volatile and unpredictable and no idea is guaranteed to work well. Marketing is a matter of meticulous research, assumptions, planning, and volatility at times. Overall we took away two major points: 1) that it is important to consider the product lifecycle in evaluating how to promote businesses and, 2) that the “Sweet Spot” as a competitive advantage should be the greatest point of consideration when evaluating how to best gain leverage to beat the competition in the minds of

Some of the NAPLEX learning gaps, I had before rotations started were: drug interactions, adverse effects and drug-induced illness, specific uses and indications and dosing for drugs, proposed uses and indications for dietary supplements and complementary and alternative medicine, and actions and mechanisms of actions of drugs. Throughout my hospital rotation, I have learned a lot about determining drug-drug interactions mostly seen with antibiotics and heart medications such as a warfarin and amiodarone. The best way for me to learn the interactions is to learn the mechanism of actions and the metabolism of each medication. It is easier to learn the mechanism and metabolism of the medication by thinking about the classification of the medication

I should master this task because my co-workers in the placement are constantly very busy. They need to be on top of things and can’t let their patients wait for their turn. What I should do is help them whenever they needed help by trying to take patients in their room, disinfect their instruments, preparing their trays, etc. how I can reach this goal is to tell them that if they feel they have a lot of work in their hands, I will tell them to ask me to do some of them if they wanted to. Another thing I can do to reach my goal is to be more reliable and more flexible. I should try to balance out my tasks by multitasking the appropriate ones that are tied to one another or set times on what time to do them.

There are many rules and precautions taken to ensure that medication errors do not happen. In nursing school students in the RNs and BSN program are both taught ways to not make medication errors. A study done by Margret Harris, Laura Pittiglio, Sarah Newton, and Gary Moore was done to see if simulation can be used to improve medication administration to reduce medical errors.

Mrs A is a 71 year old widow with CCF and osteoarthritis who has recently been exhibiting quite unusual behaviour. Her daughter is concerned about her mother's ability to remain independent and wishes to pursue nursing home admission arrangements. She fears the development of a dementing illness. Over the last two to three months Mrs A has become confused, easily fatigued and very irritable. She has developed disturbing obsessive/compulsive behaviour constantly complaining that her lace curtains were dirty and required frequent washing. Detailed questioning revealed that she thought they were yellow-green and possibly mouldy. Her prescribed medications are:

is not employed, as she attends priority preschool four days per week. Her primary sources of income include family and public assistance. Jade currently receives $722/month for SSI for cystic fibrosis. No recent changes were reported in Jade’s ability to manage her household chores. She relies on family for transportation, as she does not have a driver license. Jade has no history of arrests.

When it comes of consumption of medicines that are produced in huge amounts, every individual has different needs and demands. There are possibilities that medicines produced by the industry may not suit everyone's body. Many people get allergies from some ingredients that are used in the making of the particular medicine they need to take to get relived from their sufferings. As a result, it becomes very tough for people who are suffering from one or the other diseases to take that medicine. Neither can they live without consuming that medicine nor can they have that medicine as it can cause an allergic reaction to their body. So such people need a special medicine, which do not contain that allergic ingredient in them in order to cure the

presence of a second drug/toxin would affectthrow off the unbound concentration of the first. This would decrease the concentration of the drug/toxin to be distributed to the rest of the system while increasing the concentration of the drug/toxin in its unbound state. This means that less of the drug is being distributed to the site of action if the site of administration is not the site of action and the pharmacological effect of the drug/toxin will be much greater than anticipated initially because more of the drug/toxin in available to me metabolized and cleared.

One of the many qualities that I aspire to possess as a future pharmacy technician is to have a greater knowledge and deeper understanding of the different medications available. I feel that this will be one of my many obstacles to overcome. I have tried to memorize the top 200 drugs, however remembering the brand/generic name, and drug classification has been difficult. I hope that during my externship I will be able to find the correct medication needed and am hoping that I will come up with some type of why to remember the top 200

The process of absorption is affected by the drug’s form, a drug must be in a form that allows it to enter an organ wall and be carried by the blood stream. Distribution involves the transport of the drug by the circulatory system to the site of the intended action. Metabolism occurs primarily in the kidneys. Drugs are excreted by the liver and intestines. The kidneys filter the blood and remove unbound water soluble compounds and eliminate them with the passage of urine (Olson, J., 2006).

Actions of drug on the body  Specific to a drug/ class of drugs • Interaction with target sites (receptors/enzymes) • Effects at site of action • Dose-response relationship • Reduction in symptoms • Modification of disease process • Unwanted/side effects • Drug interactions • Inter- and intra-patient differences

Due to its necessity in our everyday lives, the ever-growing field of pharmacology provides a wide range of opportunities that allow those following this path to lead very successful careers as pharmacologists. Pharmacologists are scientists who perform experiments in regards to pharmaceutical drugs in order to analyze the effects that certain drugs have on the health of humans. Pharmacologists study the effects of these drugs and work in the development of new or more effective drugs to aid in the treatment and prevention of diseases in humans ("Education & Experiences," n.d. para. 2). Not only do they study the effects that certain drugs have on a individual 's health, pharmacologists also study the drug 's effectiveness in treating and preventing disease as well. Pharmacologists aim to develop drugs that can be used to treat or prevent illness in humans ("Education & Experience," n.d. para. 4).

Pharmacokinetics has evolved over the years from being a graphic science to a systematic and is frequently used in the current clinical studies. Scientists are progressively being conscious and willing to collect relevant pharmacokinetic data by using the in vitro studies. In vitro studies will allow the safer and more predictable studies compared and results compare to in vivo studies. Interpretation of toxic side effects of all the medications can be studied via pharmacokinetics in vitro analysis.

The pharmacy is essential to the treatment of disease, since the pharmacy is the site where both intravenous and pill medications such as chemotherapy and antibiotics are made and dispensed according to what patient needs. At the hospital, the pharmacy takes care of both inpatients and outpatients for both prescriptions and over the counter medications. Those who work at the pharmacy also educated patients and healthcare workers about the side effects of medications, which medications can be mixed and, especially for stronger medications, the known risks of taking them. These educational measures are performed to prevent overdose, the inappropriate use of medications, such as antibiotics, and to give the patients as to what is normal and to be expected from taking a medication and what symptoms should raise a cause of concern. One way this duty is performed is by rounds. A round is where the pharmacist along with other doctors such as a dietitian, social worker, physical therapist, speech therapist, the attending nurse, and the primary physician, as well as any other specialist whose expertise may be in need, get together to discuss a group of patients and what is being done about their care and how it can be improved. Anyone