Playtex Ad Comparison Essay

The first appeal is shown by using logos to give the viewer’s a reason that they should buy Cover Girl products. Cover Girl claims that their products are for women of any and all skin types or ethnic backgrounds. The ad states, “fadeproof, waterproof, and ignore-proof”, which is used to describe the product that

Through the depiction of the shirtless model in a soft black and white poster has created an advertisement that will cause the money to rain down on the Calvin Klein headquarters. The brand’s powerful pathos appeals, and its use of the window effect, has created a product, in which men and women alike, will buy in order to achieve the “life” the model

The two ads have a very different interesting factor of using women to sell their product by creating a psychological aspect to costumers so it will enhance their product of getting sold. Before advertisement became to effect tremendously in the American culture in 1920’s, Americans were going through ambivalence when they were categorized in functional groups such as the old middle class and the new middle class. The old middle class believed that hard work is good for the body and mind because Americans were working longer hours for less money compared to the new middle class that have great opportunities to work new jobs and have satisfaction doing the job while being paid well. Since America has changed to a new middle-class evolution, the economy and social status has shifted tremendously by creating new job opportunities

Gender role bias in advertisements has been so prevalent for so long that the untrained eye wouldn't even discern it. All the same, these biases, for the most part, put women in subordinate positions and men in dominant ones. This assumption on both the genders is unfair and demeaning. These ads portray women as subservient and play toys for men. Not only do the models depict an image nowhere near close to reality, but their bodies are scantily clad and what few clothes they are wearing are very revealing.

Finally, a commercial ad from 2000. It starts with a white back ground and a brunette woman in an all-white outfit. She begins by saying she’s, “[…] a believable 18 to 20 year old female who is racially ambiguous, and [she’s] in this tampon commercial because market research shows girls like you like girls like [her].” They go on to several angles of the same woman in white. She then says “Now I’m going to tell you to buy something. Buy the same tampons as me. Because I’m wearing white pants and I have good hair. And you wish you could be me.” Then it goes to a black screen that reads “Why are tampon ads so obnoxious?” then it cuts away to an image of all of their new products with a headline of “Break the Cycle.” It seems that this commercial ad is calling out all the go to appeals feminine hygiene products advertisers utilize, but on the other hand still using one of Fowles fifteen main appeals, autonomy. Basically asking the viewer to be their own person, but to still buy Kotex products.

Out of four advertisements chosen, two are distinctly for women and two are distinctly for men. It is easy to identify which is which, as everyone has experienced these social expectations that the ads are founded on. For example, the male ad, titled Nivea for Men, is most easily identified as such due to the man used as the model. However, this is not the average male in American society- this is the idealized version that men have become accustomed to viewing, and is therefore

I can relate to being a teenage girl. Fearing the worse, that someone will see evidence that my monthly visitor has arrived. The text in the ad lures in females. When you look at the text you see some in a soft pastel pink. The ad contains a package of tampons with a heart shape on the box. The heart gives the feeling of sensitivity and is appealing to female emotions. All women can relate to the feeling of menstrual cycles. Most women feel sluggish, and bloated with water weight. With the font being very tall and stick like, it takes away the feeling of bloating and gives more of a tall and slender feel. The words used in the ad are also very persuasive. When thinking of a menstrual cycle, the words that come to my mind are dirty, bothersome, and bulky. The ad clearly changes my mind by using such words as protection, clean, carefree, small and compact. The brand Tampax has been around for several years. The fact that they have a product they now call Tampax Pearl is a clever way to advertise, as many consumers relate pearl to the color white and the color white to cleanliness.

Thesis statement: When compared side-by-side, there are differences in the two. Some of these include that the Lexus ad uses predominantly the logos, or logical, appeal whereas the second uses pathos, the emotional appeal, the target audiences for both commercials, and the effectiveness of each.

The advertisement that I pick was a true or false Modess advertisement. This advertisement really represent the 1950’s and 60’s because at that time women were allowed to vote, but didn't how a out of house job. A female's job at that time was to stay at home cook, clean, be a wife, and a mother. As for a male's job he was a work and was “allowed” to clean he just had to go to work and provide money for the family. The show I Love Lucy is an example of what was the job for a women in the 1950’s was. The Brady Bunch was in the late 1960’s, but it still show how life was back then and how were gender roles took place in a family. On that note women weren't allowed to be all feminin. This product makes me think that the human body back then, especially

Now some changes,I believe that we should tone down the sex appeal and make the woman in the picture sit in a more natural position.I would enjoy having experts implemented such as doctors and specialist. The ad should make the consumer feel something. Whenever I looked at the ad I didn’t observe any emotions, it should be provoking.

There is much stigma surrounding gender like the way they are presented to the public. Now, regarding these two commercials clearly the sex play an important role in getting across its message. For example, in the Miller Lite commercial what is displayed is the inability to order a real drink. The commercial depicts the guy as "feminine" cause of his carry-all. The main character could be categorized in the section men's women because of the way he is depicted in this specific commercial. The next commercial which is the Secret Deodorant commercial compares in a way to the Miller Lite commercial. Both characters in the commercials are in a sense blind to the fact they are doing something inherantly wrong. The only difference is the sex is reversed,

I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all

Amongst all of these advertisements, a natural link is developed between the visual representation and the product/idea being sold. In the first ad, a masculine link of control and success was created between the picture and job, targeted for both elder men and women. For man, their natural state of superiority would increase if he took this job. For the woman, her natural lower class state would move up to that of manís. The perfume ad, on the other hand, is attracting female customers only. The feminine feelings of happiness, peace, beauty and truth are linked through objects from nature, such as the sky and clouds; and these feelings are stereotypically viewed as feminine. The third ad selling a vacation trip is directed mainly toward college students. The presentation of freedom, adventure and relaxation grab studentsí attention, especially for those who really need to get away from school stress. The ad targets all sorts of students, those ìmasculineî ones who are seeking adventure and those

The advertisement speaks to the reader in a soft, familiar, enticing language as though she (and it is a female) is alone in the room with you. Although the advertisement mentions as an aside that the product is also patented for men, we receive the strong impression that it is the female who has been targeted as prospective market. This is due to the picture used, as well as colors, words, and situation. The colors are mostly lilac consisting of soothing pink, cream and purple all feminine associated colors. The picture is of a seductive woman, vibrant with health, hair falling into eye, bra straps peeking out, who smiles flashing her pearl teach at you, appearing the picture of health.

The article “The #LikeAGirl commercial is no way to empower young women” by the LA Times strongly suggest that this campaign is no way to empower girls and women around the world. As stated in this article “Running in place will always make you look as though you’re running like a girl. That’s because it’s not really running. It’s telling your audience, “Look at me, running!” -- which is a girl thing to do” (Allen, 2015). This article is suggesting that this commercial will only enhance the stereotypical views put label as being like a girl, and that the fact that the advertisement is for women’s menstrual pads does not help either. I believe this article has a lot wrong with it. Although yes in some people’s eyes this campaign may enhance the views of a stereotypical girl in