Plus Size Research Paper

Stagnant sales performance has caused Harrington Collection to explore new avenues for improved performance, including the launch of a new active-wear line. Recognizing an emerging trend of low price and rapid style turnover in the women’s apparel market, along with tremendous growth in the active-wear segment, Harrington needs to work strategically to capture this profitable market opportunity. After careful analysis, it was determined that Harrington should implement a new active-wear line.

At the Gap store shelves have displayed merchandise from classic casual to trendy to professional too many times in the past years, causing consumers to wonder what the brand even stands for.

This is the flagship division of the organization. Originally, merchandise in these stores was targeted to women between the ages of 16 and 25, but that orientation changed to women in their thirties and forties several years ago. Limited Stores recently shifted its orientation to women who want "casual American fashion." These stores focus on the sale of medium-priced fashion clothing and accessories. The company began opening larger-format Limited stores in 1990, and older stores took on a new look to provide additional selling space. Most of the 629 Limited stores are located in regional shopping centers or malls across the U.S.

Merchandise and assortments: I found that J. Crew did not have a large assortment of women’s pants. After finding my desired merchandise, I saw that they offered only three types of khaki pants.

Some designers, manufacturers and businesses thought of the plus-sized woman as more trouble than she was worth. She was a problem, an inconvenience, and caused “manufacturing difficulties” (Keist, 4). These businesses and manufacturers didn't want to spend time to go out of their way to produce clothes that these plus-size women could fit into. But also you should keep in mind that it wasn't just about the time that it took to make these clothes, they didn't want these plus sized women to wear their clothes because they believed that they were not worthy of wearing their clothes due to their body size. These designers and stores had an image that they were promoting, and were very straightforward about what type of woman that they wanted to wear their clothes.

If you're overweight and find an outfit for a smaller person, you may look for similar items in your size that inspires you to recreate this image. For instance, you've come across a picture of a girl in a lose fitting burgundy shirt with jeans and brown boots, knowing that it's not avaiable in your size, you look for similar items in your size. By finding similar items, you're able to recreate this outfits so that it fits you.

The idea of discount dress has heftily affected the design and style world. These days it is not uncommon to discover nearly anybody dressing style accepted to be chic. Beginning business of discount ladies apparel is extremely beneficial in each period separated from opening any discount men's or children garments.

The ¨One size fits all¨ has some criticism with it. ¨The last thing women need is another company creating low self-esteem and body image issues¨ a blogger named Laura Zaneuth says ¨I will not support a Brandy Melville or any company that discriminates the majority of women. That says that Brandy Melville has some problems with their customers that do not fit ¨one size only¨ and I think that later on our next promotional campaign will be adding more sizes onto their clothing. There are problems with lots of other stores too, but the ¨one size only¨ problem is a big one. Brandy Melville does not mean for any of this to happen, but if you participate in our campaign, later they might add on more clothing sizes if their sales go up.

People come in all shapes and sizes. Sears understands this. That is why we stock a wide selection of juniors plus swimwear. We have colors, styles, and patterns to complement your unique shape, and fashion sense. Whether you need plus size swimwear tops, or the entire suit, we have you covered. Having a suit that fits right can mean the difference between a fabulous day at the beach or pool, and an uncomfortable one. In addition to swimwear, you will also find a variety of sarongs, and cover-ups for when you are lounging out of the water.

Lululemon offers the same product line globally as is available in their home country stores. Their Commodity track comprises of trousers, hoodies, coats, shorts for women and men, it equally comprises of brassiere, underclothes and vat tops for women. They use high quality fabrics and ensure that their garments are modified to ensure accurate fit on the body and also ensure the garment doesn’t slack after overtime wash

They then separate those groups into more groups such as women’s dresses and women’s slacks. Those groups are then separated into sizes. There is usually a sales rack as well. If you have a considerable amount of products, find a way to use the same grouping concept.

(I walk by big and tall and see I see the largest pair of pants in the store hung up and two of my co-worker near by folding clothes)

Are you one of those girls who struggle with their weight? Do you have trouble finding clothes to wear that actually look satisfying on you? Well I know a wonderful place that carries plus size clothing and their clothes are off the hook! You can get anything from skinny jeans, to dresses, shorts, overalls, and much more. They have several different styles to choose from! The best part is their sizes range from 0-5. I know what your thinking.. "I'm not small enough to wear a size 0", well your wrong! At Torrid Size 0 is actually meant for people who wear a size 12. It starts from size 0 and the numbers go up from there all the way to 5 which is a 30/32. So you can feel good about yourself while your shopping! Torrid not only has amazing clothes

They will approach you and ask if you need any help picking clothes out but most of the time the staff let you see what you want and buy it, it is this what makes the stores so good you enter with a very relaxed atmosphere no one really pressures you to buy the clothes of coarse the one pressure you do have when entering is if you have enough money to buy there clothes! Although you may be able to find some of their clothes because people are reselling them.it was originally supposed to attract 14-18 year olds this line of clothes was going to be cheaper than the parent brand and it was ranked as the second most popular clothing brand in

Sears conducted a research and concluded that for men, the sole purpose while buying clothing is to see that it fits properly. Whereas in case of females there is a big list of factors considered while purchasing clothing which includes it should fit properly overall specially from the waist region, the color should match the color of the skin and the neckline should be flattering. Further, men take a