Pob Sba

1484 Words Mar 11th, 2013 6 Pages
Introduction This research is to find out the marketing strategies of Werm Snacks & Pastry CO. LTD and how well it determines the success of the marketing of snacks and pastry items. Also how the owner of the business go about putting customer’s satisfaction first. The project will give the importance of promotion mix, market research, ethical issues and other means that will impact on the success of the business.

Acknowledgement
I would like to thank everyone who made the completion of this task possible. Firstly, I would like to thank God for creating me in his image and likeness, and for giving me the physical and mental strength to complete this SBA, also my teacher for helping me in every way possible. I will like to thank
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Product Branding: this is a key concept in marketing circles, as it is the pivotal springboard that can thrust your business forward, and give you a competitive edge. A well-defined and strong brand will drive sales, build customer loyalty, create brand value, and most of all, it will be the catalyst for business growth, as consumers will be motivated to buy your product.

Werm Snacks & Pastry
LTD

The place to get your pastry delights

Pricing Strategy

Penetration Pricing
Because of our newly open business. Penetration pricing strategy is designed to capture market share by entering the market with a low price relative to the competition to attract buyers. The idea is that the business will be able to raise awareness and get people to try the product. Even though penetration pricing may initially create a loss for the company, the hope is that it will help to generate word-of-mouth and create awareness amid a crowded market category. So overtime the firm will be holding most of the market shares. That could also boast the firms net profits with a quick sale and small profit if the market is crowded.

Place (Distribution Channel)
The distribution channel is the means by which goods are delivered to consumers. WSPL has vehicles which distribute products to wholesalers, retailers and sometimes consumers.
LIMITATIONS:
One limitation is traffic congestions; the main road is heavily congested with vehicles so deliveries might

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