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Politeness and Pragmatics in the Context of Cross-Cultural Communication

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Throughout almost all societies, politeness plays an integral role in the effectiveness of social life and interaction within the context of both inter-cultural and cross-cultural communication. Within different cultures the definition of politeness may vary substantially and as a result may be appropriated in ways that are largely misunderstood within the context of other cultures. It is for this reason that scholars such as Brown and Levinson have derived theories on politeness and its use within global society, however the seemingly non-existent universal definition of politeness can also be responsible for the criticisms that these theories receive. When discussing the notion of politeness, the study of cross-cultural pragmatics as …show more content…

Brown and Levinson theorise that “the assessment of the seriousness of a face-threatening act involves the following factors in many and perhaps all cultures” (1987, 74). These factors include Social Distance i.e. the acquaintanceship between speaker and hearer, the Relative Power of the speaker in relation to the hearer such as the degree of imposition the speaker holds over the hearer and the Absolute Ranking of the imposition within the context of the culture in which the imposition occurs. The third basic notion of Brown and Levinson’s politeness phenomena theory is that of Politeness Strategies, or simply the formulation of messages in order to save the face of the hearer in the wake of an impending face-threatening act. Brown and Levinson outline politeness strategies as being either ‘On-Record’ or ‘Off- Record’. Off-Record strategies avoid the use of direct impositions to maintain a hearer’s face whereas On-Record strategies can be further separated into four categories. Carrying out an act ‘Baldly, without redress’, refers to the act between a speaker and hearer who share a great deal of familiarity and thus make no attempt to avoid the most direct form of imposition. ‘Redressive action’ is the act of the speaker imposing on the hearer while trying to adjust their behaviour to

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