Political: According to University of St. Gallen's case study, Tesco began its expansion to

But the social factor is affecting on the supermarket and because of its customers. People who shop in Waitrose are people middle age or older. It is fact that the population in UK is ageing and `this trend is projected to continue`. The increase in the number of old people is increase in the number of the Waitrose`s customers. http://www.statistics.gov.uk/cci/nugget.asp?id=949 accessed 21/03/2011

S: The social factor that affects Lidl is the change in people’s lifestyles over the past few years. The change in customer’s lifestyle has come in they way that people are living a lot healthier over the last number of years; they are doing this by watching diets and looking after themselves. This will affect Lidl as it can increase sales in areas such as fruit and vegetables and all fresh products. This will also give Asda the opportunity to come up with an innovative idea to target customers to come in and shop at Lidl.’’ ‘’http://www.deloitte.com/view/en_BE/be/industries/consumer-‘business/9438452413144310VgnVCM3000001c56f00aRCRD.htm’’

International competitiveness: Even when the TESCO is doing its business in its own country, other international competitors or international or doing the same business could affect its operation or marketing. For example the Wall-Mart, which is doing the similar business, could impact its sale. If the competition given by WALL Mart is tough then it would be difficult for TESCO to operate there

Larger stores also offer people the convenience of additional services along with their shopping, for example post office, pharmacy and opticians. By addressing consumer’s expectations and using their buyer power they can offer a choice of products to reflect consumer’s diverse budgetary, dietary, ethical and environmental requirements. Furthermore their global buyer power enables consumers to benefit from choosing exotic produce all year round. With 30,000,000 customers (Bevan cited in Allen, 2009) choosing to use the big four supermarkets on a weekly basis it would suggest that they provide a format that consumers want.

In times of fast progress, in terms of economic development and globalisation, many multinational companies are extending their business overseas. One of those many firms is Tesco. This report will elaborate more about how Tesco failed in America when it encountered cultural and economic differences.

Tesco operates in 14 different countries. Therefore its performance may be influenced by the local legislation and political factors. There are

Globalization is not a new concept. It was first used in the 1970’s; however in recent years it has started to accelerate dramatically. Technological advancements, improved communications and the liberalization of trade have all contributed to increased globalization (BBC News, No Date]. The purpose of this essay is to explain the meaning of globalization, discuss the influence of globalization on the supermarket Tesco, and analyse the effects it has on the developing world. This essay will refer to Tesco, explaining the impacts that globalization has on their business.

British grocery and general merchandise retailer Tesco PLC had announced they were to depart from their international operations within Japan and the United States markets, Tesco had stated that they were to end of such operations due it being unprofitable (Reuters, 2013). This paper seeks out to critically analyse and address the factors which had led to Tesco’s failure in the Japanese and United States market. To aid in justifying the influences in Tesco’s departure relevant international business literature will be evaluated for the suggested reasons for the exit. Furthermore, Part (B) of the paper seeks out to discuss the management of transnational businesses , a range of theories concerning the internationalisation of firms will be compared and contrasted, for instance the explanations presented by Vernon, Johnson and Dunning will aid towards the reasons for the internationalisation process of emerging market multinationals.

Tesco can be said to be a global leader in the UK retail business. It is one of the leading world retailers. The company started using the trading name TESCO in the 1920s and since the group has expanded in many ways venturing in different markets and with interest in different sectors. Over the years, Tesco has recorded growth which has been achieved through different strategies. There has been emphasis on the growth of Core UK business in order to expand internationally. This growth has allowed the company to position itself in food and non-food sectors based on retailing services. Over the years, the company has witnessed financial fortunes which have been reflected in its growing sales. Sales have risen from 31,726,280 from 2013 to 32,074,650 in 2014 (Kantar, 2014.) This has been achieved through growth strategies which have seen the company expand its retail outlets and at the same time enter into new markets with high growth potential using their famous ‘every little helps’ branding along the way. The ‘Every little helps’ branding helped Tesco’s attract 1.3 million new customers in the period from 1990-1995, and the campaign achieved good effects on staff morale, attracting quality marketers to join Tesco, directly affected the share price and allowed the brand to move into non-grocery sectors where brand credibility is a key requirement. Disadvantages….limitations etc

Change in demographic has also cause changes in supermarket spending. Change in age and population demographic not only influence the location decision but also influence the variety of products offered between supermarkets. Moreover increase in population growth has also raise the number of supermarkets in Australia.

Tesco is one of Britain’s leading food retailers and has 586 stores. From 1992, Tesco has grown greatly and has increased its market share from 10.4% to 15.2%. This increase in customers has also given Tesco a large amount of profit.

The most influential factors on the economic aspect include the higher levels of unemployment due to which the effective demand for products may decline and further influencing the demand required for production of products and services. These economic factors are beyond control of the organisation but the influence on performance and the marketing mix can be observed. It is obvious that the international business is increasing and it is expected to contribute sufficient amounts to the profits of Tesco over next few years. Considering all such aspects, the organisation is found to be highly dependent on the market of the Unite Kingdom. Therefore, Tesco would be adversely influenced by any sort of decline in the food market of the United Kingdom leading to the exposure to the market concentration risks (Homburg, et al.,

Tesco PLC has created a highly scalable profitable business model for capitalizing on the potential to deliver unique shopping experiences in nations globally while also ensuring high performance of their own supply chain. Inherent in this ability to intermediate between the unique requirements of the nations and regions they choose to compete in relative to keeping their supply chain performance at an optimal level is inherent in their reliance on several strategic governance and planning frameworks (Gripsrud, Benito, 2005). Beginning with Tesco's ability to interpret and respond to cultural cues in the market then translate them into unique regional expansion strategies, the company shows insight into cultural dimensions that align to Hofstede's Cultural Dimensions Model (Hofstede, McCrae, 2004). Tesco has the unique ability to sense the needs and

Expansion to abroad made Marks & Spencer an international brand and increases its profitability and image, it also reduces the cost and labour is cheaper in certain

Due to the ageing population, the 65 + will account approximately 12 million in 2015 which is about 18% of the population in the UK. (Verdict & SAS, 2012) Furthermore, home delivery and local shopping will play a much greater role for grey consumers as they are less mobile. Therefore, they are just as likely to use technology as younger consumers as new technology is more user friendly now. (Verdict & SAS, 2012) According to Verdict, middle income shoppers are more and more seeking discounters as the inflation brings a new attitude to value. The price is still important but products must offer more than low prices to be perceived as good value. As a result, good value for groceries is a