Political Advertisement Analysis: 'Trust'

Did you know that patriotic ads or notions influence how we think? It can also positively influence the way we make a purchase or make us think of a product in a different light. It can also persuade us in making decisions based on what we feel is the best patriotic decision. It is usually at its peak during election time when everyone is watching and waiting to see who will lead our country for the next 4 years. When the country is divided by who they feel will be our best patriotic leader and what they stand for. It also peaks at times of historical tragedies, such as 9/11 or the ongoing war in Afghanistan.

The Truth is well known for its quit smoking campaign. It's known for phrases like "Don't get played while they get paid," and "Be the generation that ends smoking." The Truth campaign gears it's commercials towards young adults and teens to quit smoking. When I watched Nickelodeon, I would often see The Truth commercials pop up between the shows I watched.

Now on to how pathos was used in the political ad pathos is crucial because as humans we are tend to be emotional, thus making it the easiest way to persuade the audience. A big part of campaigning is your family. Bernie talked about his four children, and grandchildren who he said were the reason he was running for president of the United States. Pathos is shown in these two quotes from the ad “I want to make sure the country we leave them is a nation that we are proud of”, My mother was born and raised in New York City she died at the age of 46. We had a three vedroom rent controlled apartment.” Before he leaves this earth he wants to make sure that his children and grandchildren will be proud of this country. This was use to appeal to the

Every year across the United States millions of high school students are ecstatic to finally graduate and begin their lives in the “Real World.” A student is excited to finish years of consecutive papers, 8am classes, and endless homework. Although beginning college is something a newly graduated high school student might be happy about they will soon become unhappy with the affects of it. The Columbus Dispatch created an ad that grabs readers attentions with detail and shows a simplistic image that will make readers remember what they just saw. Showing a large snake with the label “Debt,” swallowing up a freshly graduated high school student, grabs reader's attention and makes them realize how student debt in college can take over a student’s life.

Commercials airing on the television or radio, the billboards on the side of the freeways trying to grab your attention to buy their product, even while scrolling through various social media platforms, we go through our day to day lives with advertisements all around us. In Jack Solomon’s essay, Masters of Desire: The Culture of American Advertising, he states that the main purpose of all these advertisements is to show us our unhappiness within the American dream. He goes on to describe the differences in these advertisements which are known as the populist ads and the elite ads. Solomon's description of the contradiction between populism and elitism very much affects the way advertising and media is portrayed in American society.

It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political

You have seen them on TV around election time political ads, one after another, bombarding you with the accomplishments of one candidate and the dirt on another. Knowing what to believe and what to dismiss as mere drivel can be difficult. It is easy to believe thing that are stated as fact. For example, in a recent television political ads, supporters of Superintendent Thornton Campbell suggested that he should be elected superintendent of Lowrence County. The political ad offered support by reviewing campbell’s past record as superintendent of neighboring Downs county. Apparently, test scores in this county went up by 43%. The ad suggest, then that if Campbell were elected superintendent of Lowrence county, their test score would improves as well. Although the ad state a positive statistic, it does not provide enough information

The author of the mock press release of The Onion use strategies that ridicule how products are marketed to consumers. The author supports their opinion by providing different strategies to try to get customers to invest in buying their product. The author appeals to their audience by attempting to establish literary credibility.

The commercial, “Obama for America TV Ad: Firms,” was particularly flawed due to its lack of rhetoric and its logical fallacies. The commercial’s lack of reliability was evident, exemplified by its use of the “slanting an

Returning to the three original polls, these measures of public opinion are useful. Throughout the year, we have discussed how campaigns are affected by public opinion, especially because the debates had just begun. Right now, while candidates are trying to win their respective party nominations, they are going to try to appeal to the opinions of Republicans and Democrats separately. Hillary Clinton and Bernie Sanders are not trying to appeal to the same base as Donald Trump and Jeb Bush. These polls are meaningful and candidates should be mindful of them, because people care about this issue. The three polls I have examined are similar in numbers, but there is a bit of disparity between the Hart Research Associates and Public Opinion Strategies and CBS News and the New York Times poll and the poll done by Quinnipiac University. The percentage of respondents saying that there should be a pathway to citizenship in the poll collaborated on by Hart and Public Opinion Strategies was 47%, but 55% in the Quinnipiac poll, and 61% in the CBS/New York Times poll for the final days of July. A 14% difference seems to be a significant difference, especially when one number is not a majority of the population. Over the time of the debate period, the numbers have stayed in the upper 50s. For that reason, I think that these can be meaningful polls that represent the population as a whole. Overall, opinion seems to tend to be more in favor of letting people stay who came here

What is the best way for a candidate influence the voter? By playing an effective advertising. An effective ad is the tool to convince voter to support a candidate. Advertising is a key part of and playing a big role in primary presidential election today. If an ad is effective, then the candidate could win more votes. After reviewing these ads, I think what makes an effective campaign ad is how they communicate, persuade and entertain to viewer. It makes argument and influences the way viewer feel by using the sounds, images and factual claims to persuade and convince people support them.

Everybody wants to know that the products they are buying are good, reliable, and safe. Everybody wants to know the food they are eating won’t harm them. People learn about different products through their ads on different media and listen to what the ads have to say. These commercial advertisement agencies are required by the Federal Trade Commission to keep their ads truthful, non-deceptive, and have evidence to back their statements up. So besides these little everyday things that are being promoted, shouldn’t the biggest role a person could play in this country have to share the truth, too? Political campaigners are not bound by the FTC to keep their ads truthful or have them be able to be backed up by evidence. Through the FTC, “False

     When candidates develop a plan of attack for campaign advertising, they tend to aim for at least four types of commercials. One form or type of commercial is those which play on the fears of countrymen. Fear

The viewer sits on the couch, nestled inside a cozy, warm blanket with a large bowl of buttery and salty popcorn on his lap. His heart starts racing as the movie reaches its climax. Just as his lungs stop breathing and his eyes grow wide with fascination, the channel changes to an old advertisement that he’s seen a thousand times. Ads like that one appeal to the three main techniques that have subliminal messages to viewers. These different techniques have proven to be effective with television watchers. Advertisers use these three techniques to target a certain audience.

Lawn signs, television advertisements, billboards, and political rallies are some of the key components of a successful political campaign. A political campaign is an organized effort which seeks to influence the democratic public that is voting for its elected officials. These seemingly trifling parts of a campaign cost money. Money equals power, is the political mantra in today’s society. Campaigning can cost millions of dollars, and it is logical to believe that only those with the means have the ability to participate in the race for leadership. In a democratic society such as ours, every person has the right to vote and stand up for what they believe is right. Every person, from Donald Trump to the regular middle class citizen,