Political Advertising In America

“To be happy and successful, you must be thin,” is a message women are given at a very young age (Society and Eating Disorders). In fact, eating disorders are still continuously growing because of the value society places on being thin. There are many influences in society that pressures females to strive for the “ideal” figure. According to Sheldon’s research on, “Pressure to be Perfect: Influences on College Students’ Body Esteem,” the ideal figure of an average female portrayed in the media is 5’11” and 120 pounds. In reality, the average American woman weighs 140 pounds at 5’4”. The societal pressures come from television shows, diet commercials, social media, peers, magazines and models. However, most females do not take into account of the beauty photo-shop and airbrushing. This ongoing issue is to always be a concern because of the increase in eating disorders.

Every time you flip a magazine, change channels, or go online, you are struck with images of models who are super skinny with flashy outfits and have excessive make-up on. Ads not only try to sell their products, but also promote how females should look like. These models are airbrushed and photo shopped which is false advertisement. The media progressively encourages a thinner body image as the ideal for women. We see advertisements every day. Some of these ads use manipulative strategies that influence our choices and spending habits. For example, “One in every three articles in leading teen girl magazines included a focus on appearance, and most advertisements used appeal to beauty to sell their products.”(Teen Health) To grab the viewers’ attention, especially females, they include

Body image has become a huge issue in society today, with magazines such as Shape, Covergirl, Vogue, Seventeen, or celebrities such as Carrie Underwood, Jennifer Aniston, Angelina Jolie, or Kylie Jenner. Women, especially teenagers, find themselves thinking that they have to look like the model they saw in a magazine, or on social media. The media is greatly responsible for the growing of the “ideal” thin women. Statistics show that diet and weight control advertisement appear ten times more in women’s magazines than men. Showing thin models next to them which leads girls to eating disorders, harming their bodies so they have an “ideal” image of what they think they should look like.

Advertising is an over 200$ billion industry and according to Jean Kilbourne, people are exposed to over 3000 advertisements a day. Advertisements are everywhere so there is no escaping them; they are on TV, magazines, billboards, etc. These ads tell women and girls that what’s most important is how they look, and they surround us with the image of "ideal female beauty". However, this flawlessness cannot be achieved. It’s a look that’s been created through Photoshop, airbrushing, cosmetics, and computer retouching. There have been many studies done that have found a clear link between exposure to the thin ideal in the mass media to body dissatisfaction, thin ideal internalization, and eating disorders among women. Body dissatisfaction is negative thoughts that a person has about his or her own body. Thin ideal internalization is when a person believes that thinness is equivalent to attractiveness and will lead to positive life outcomes. Less than 5% of women actually have the body type that is shown of

This is particularly apparent with the effects of advertising media. Bordo points out that “miracle diet pills and videos promising to turn our body parts into steel have become as commonplace as aspirin ads,” (par.1) which influences an idea of the kind of body one should aim to achieve. Additionally, it presents the notion that, with such products, reaching one’s weight goal will come with more ease. It gives an incentive and makes people accustomed to the belief that losing weight is necessary. By exhibiting this pattern and concept that advertising media is inducing, Bordo gives insight as to why there is an influx in the desire to lose weight and to achieve it by any means necessary. She also suggests that the “ideal of the body beautiful has largely come from fashion designers and models” (par 2).With the exaltation and emphasis on the gratifying physique of a woman’s body, many young women find themselves corresponding to the ideals the fashion industry places on both its fashion and models. Remarkably enough, Borodo conveys that, not only are females following in the fashion industries’ steps, men are falling underway as well as “more ads featuring anorexic-looking young men are appearing too” (par.2). In presenting the fashion industry for what it represents and influences, Bordo effectively reveals a fellow cause of

Today’s society is a consumers’ society in which trying to obtain perfection is one of the fastest selling businesses (DeLaMater Pg. 12). Mass media, advertising, and fashion industries are being accused of feeding off females dissatisfaction with their bodies by portraying unhealthy thin role models in order to sell their products. This unachievable physique and lifestyle has led today’s adolescence down a dark path of such extreme eating disorders as anorexia and bulimia. Although it may sound nice to be societies perception of thin, there are consequences to these eating disorders such as cardiac failure that lead to horrifying defects or even death.

In the 2004 presidential ad campaigns between presidential candidates Kerry and Bush used a combination of mud slinging and fluffy promotion. I choose to watch several of the ad campaigns between Kerry and Bush. I noted Operation Iraqi Freedom and the War on Terror where in high swing during this particular election year.

Many women all across the world feel unattractive when they see these ads as they flip the page of their magazine or even pass the store in the mall. Women already experience enough self-esteem issues and social media does not help. Every woman wants to be beautiful and most importantly feel beautiful. The ads with the title “The Perfect ‘Body,’” give the impression that that is what the perfect body looks like. According to Dwyer, the brand’s Facebook page has been receiving backlash. For example, Facebook user Stephanie Connolly wrote: “Just seen the ‘perfect body’ advert......and here’s me thinking that the perfect body was the one I felt comfortable in......oh well better get back to throwing up my dinner!” Evidently, being exposed to these ads creates a pressure for girls. To reach these unattainable goals, many women begin to starve themselves and develop eating disorders; women will try anything. Not only does the average women (feel the pressure), but the models in the ads do too. Last year, model Bria Murphy, daughter of Eddie Murphy, was interviewed live on Good Morning America about eating disorders in the fashion industry. She explained how some models go to extreme lengths—such as eat cotton balls soaked in orange juice—because of the pressure to stay thin. “They dip it in the orange juice, and they eat the cotton balls to make them feel full,” she said. While that’s awful enough, the average teenage girl or adult woman might be

Campaign Ads, America is highly familiar with them. Every election cycle television programing is overrun with ads for the candidates competing in that election. They have become a staple of American election fare. There are three major kinds of campaign ads: informative, comparison and negative. The informative ads tell the viewer about what the candidate stands for. While comparison ads compare the views of multiple candidates. The negative ads tend to focus on evoking emotion. The goal of the negative ads is creating political actions from the emotions evoked. Negative ads have become increasingly common over time. The major problem with negative ads is that they only truncate politics while adding nothing worthwhile. Negative

Researchers looked at more than 40,000 people living this the united states to find that 28 percent of americans use tobacco products,these includes items like tobacco, cigarettes, and cigars. Even more scary 40 percent of that 28 used more than two products. Smoking causes 480,000 deaths in the united states each year. Some may think that if they quit their health won't improve but that isn't true your health starts to improve instantly. Smoking is very harmful it kills multiple people and is very addicting so seek treatment.

Therefore, the commendation of such look and shape commercializes unhealthy body image and procreates eating disorders. Unfortunately, at present the commercialism of a perfect body is encountered by almost everyone on everyday basis. The public is bombarded daily with images of glamorously thin women in commercials, on billboards, in movies in magazines and etc?According to Melanie Katzman, a consultant psychologist from New York, the media has actively defined the thin ideal as success and treats the body as a commodity. (Rhona MacDonald, 2001) It is evident that the persistent advocating of the media and the society produced a constant pursuit of thinness, which became a new religion. A study conducted by Harvard researchers has revealed the effect of media and magazines on adolescent girls in high schools. The children were exposed to fashion magazines and television commercials, and a while after were given self-rating surveys. The study found that sixty-nine percent of the girls said that magazine pictures

Every single day women are faced with the questions of whether they are pretty enough, skinny enough, whether men are attracted to them, whether they can be loved or not, and whether people think they are beautiful. Images of “beautiful” females are plastered all over the media, commercials, Internet, movies, TV shows, ad campaigns, etc. In today’s society the “perfect female proportions” are nearly impossible for one to healthily obtain, but this does not stop women of all ages to going through impossible measures in order to be one step closer to what they consider “perfection.” For many girls all ages, shapes, sizes, around the world, eating disorders are becoming more prevalent for weight

This “perfect” image of the supermodel body has not only caused women to receive mental and emotional harm, feelings of never being good enough and misconceptions about the way they look, but it has also caused many women to experience physical harm to their bodies in the form of eating disorders, such as Anorexia Nervosa and Bulimia. Eating disorders are considered a mental illness that can cause physical damage to the body. This occurs when women starve themselves in order to become thinner. In the United States, Anorexia and Bulimia are statistically on the rise. Between 1999 and 2006, hospitalizations for eating disorders rose 119 percent. The concept of the “thin ideal” has definitely been influenced by the fashion industry. Many women

Did you know that four in ten girls aged 14 and 15 skip breakfast daily? Teenagers and even adults all over the world are suffering with various eating disorders very commonly due to the thin models they see on billboards, magazine covers, social media, and everywhere else they go. The common eating disorders include anorexia nervosa, bulimia nervosa and binge eating disorder the earliest case of an eating disorder can be traced to prehistoric times, and these disorders can have extremely negative effects on one’s health. Therefore the fashion industry should make an effort to present models that have healthy, more natural figures in order to create positive body images and to protect the teens, and models from unnecessary harm.

In the realm of political advertising, there are two main categories of ads, positive and negative (Brader 2006). These categorizations usually relate to their intended purpose or emotions that are evoked. Positive ads, as the title suggests, evoke positive emotions like hope or enthusiasm (Brader 2006). While negative ads promote negative emotions, like fear, anger or anxiety. Evoking these emotions from voters are a key strategy to manipulating voters into a desired behavior. Sometimes the goal is to interest voters in campaigns or to gain votes. Positive ads typically focus on the own candidates campaign while negative campaigns usually focus on the opponent (Brader 2006). In a study by Khan (1993), it was found that 65% of ads are candidate oriented while 35% are negative and opponent oriented. When negative ads focus on the opponent, they