Political Branding Of The Green Party Essay

3339 WordsNov 16, 201414 Pages
Political Branding of the Green Party of Aotearoa New Zealand Goals The Green party had a goal for the campaigns of 2011 and 2014 to utilise a moderate overtone in their branding. The party sought to be more independent from the labour party, in order to gain more territory from the opposition. The focus was to make sure voters would see green policy applied, regardless of whichever major party won power. The Green party focus was to be seen as a party that would have the ability to influence government, and that every vote counted. During both the 2011 and 2014 campaign the ideals of the party was to achieve ‘good green change’. The target of the 2014 election was to receive 15 percent of the party vote and have 20 MPs. Although this was not achieved the Green Party maintained its overall 11 percent of the vote in both the 2011 and 2014 election (Green Party 2014). This report seeks to show ways in which the Green Party could improve their current party brand to increase support in the future. Introduction The Green Party has utilised a brand to create a loyal base to continue to support its party. The Green Party strategy involved the interests of the public in the domain of the welfare of children, economic stability, and innovation in energy. The focus of the brand was giving the community what they needed and a voice. The report discusses how the Green Party developed core values that are reflective of the voters lifestyle. It responses to how the

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